Media

ESPN Deportes premiers the network’s new show, El Bar, Friday, September 14 at 9 p.m. ET. Presented exclusively by Coors Light, El Bar redefines how, where and what a ‘talk-show’ is supposed to be: intimate, authentic and spontaneous.

Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far away for many, according to research.

Media and telecommunications executives expect the burgeoning transition to digital and the rapidly growing mobile-related markets to supply the biggest revenue growth drivers during the next one to three years, according to the results of the annual Media and Telecommunications Industry Business Outlook Survey by KPMG LLP.

Jennifer Lopez and nuvoTV announced an exclusive creative, production and marketing partnership to bolster nuvoTV’s mission to deliver entertainment for today’s powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience.

On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.

Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout the business.

The ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis.

Learn how one agency targets upper-income radio listeners for dazzling results.

Learn how Allstate uses radio to target consumers locally in times of crisis and year-round.

Content is king! Content marketing now plays a significant role across the customer lifecycle, helping marketers attract and retain customers with relevant, useful or entertaining information.