Media

Beverage alcohol is woven into the fabric of human socialization. And drinkers have taken that propensity online, where they are active on social media, according to a new eMarketer report, “Beer, Wine & Spirits: Engaging Millennials (and Drinkers of All Ages) via Social Channels.”

Even if, for many, current measures of social media marketing effectiveness are still basic, the goal of such programs has gone far beyond simply gaining followers and “likes,” research shows.

Telemundo presented its first-ever social media novela “Secreteando,” a online drama series where “viewsers” (viewers/users) become active participants on the storyline through multiple social media platforms including YouTube, Facebook, Twitter, Pinterest, Google+ and Instagram.

Telemundo Media announced it named Tom Arnost to the newly created position of Executive Vice President & Chief Revenue Officer, Telemundo Station Group, effective immediately. Arnost will report to Manuel Abud, President, Telemundo Station Group and will be based in Los Angeles.

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.

Nearly a quarter (23%) of Americans are planning vacation travel in the next six months, making the category the top “big ticket” item they plan to purchase in the period, according to Interactive Advertising Bureau (IAB) analysis entitled “Consumer Travel & The Media.” Falling directly behind travel in spending intentions are computers (16%), furniture (14%) and a new car (11%). The findings also reveal that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities – particularly within digital – for airline, hotel, and cruise marketers.

Twitter is continuing to grow worldwide ad revenues at a rapid pace, eMarketer estimates, with 106.7% growth predicted for this year.