In the mid-90s, Alberto “Beto” Perez was on his way to teach an aerobics class in Cali, Colombia when he realized he’d forgotten his traditional aerobics music. With no time to turn back, he improvised the class with a mix of salsa and merengue tapes from his backpack. The change of music inspired him to try something new: to focus on being moved by the rhythm instead of counting reps. His energy electrified the room — and his students loved the class. That day, Zumba Fitness was born. By Tr3s Insights
Media
Univision announces Fall 2012 Schedule.
Univision Network announced its fall line-up, including the return of the wildly popular “¡Mira Quien Baila!” (Look Who’s Dancing!). In its third season on Sundays, “MQB” will air a three-hour premiere on September 9 from 8 to 11 p.m. ET/PT, followed by season three of entertainment magazine show “Sal y Pimienta” (Salt and Pepper) at 10 p.m starting on September 16. Univision will also broadcast 2014 FIFA World Cup Brazil™ qualifier matches, including Mexico vs. Costa Rica on September 11, and Mexico vs. El Salvador on October 16. Weekends on Univision will continue to be the home of exciting variety and reality entertainment including the 50th anniversary celebration of “Sabado Gigante” (Giant Saturday) on October 27.
Azteca America premieres La Isla.
Azteca America announces the premiere of the new reality show La Isla beginning this Monday, August 27 at 8:00 pm / 7:00 pm CDT hosted by Alejandro Lukini.
Email Marketers Optimize for Mobile.
Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.”
Is Social Media Marketing at a Saturation Point?
Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?
Turner named President of Ad Sales & Marketing at Univision.
Univision Communications Inc. announced that Keith Turner has been named president of Advertising Sales and Marketing for Univision Communications, effective September 4, 2012.
