Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360.
Media
Blogs are a Trusted Source for Moms.
Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform, according to a July 2012 survey of US online mothers by blog company BlogHer.
Hispanic Buying Power on the Rise & Open to Mobile Offers. [INSIGHTS]
With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.
2012 Social Media Advertising Global Games [STUDY]
Kenshoo published a new report. “2012 Social Media Advertising Global Games” evaluates nearly 65 billion Facebook ad impressions to identify eleven critical mass countries and evaluate the performance of Facebook ads in those countries across six key “events.”
MundoFox goes Live.
MundoFox launched. The launch positions MundoFox as the newest player in the Hispanic media marketplace.
Facebook dominates Social Media in Mexico
Internet users in Mexico have taken to social networking sites in large numbers since 2009, bringing the country’s plaza culture to Facebook and Twitter, as well as to hi5, which got an early boost because it offered a Spanish interface.
Latino Stars make their debut on USA Networks.
The summer of USA is getting “muy caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE.
Telemundo to air Mexico vs. Brazil – The Great Golden Olympic Soccer Final.
Telemundo will broadcast live “The Great Golden Soccer Final” between the national teams of Mexico and Brazil, on Saturday, August 11 at 9 a.m. ET, 8 a.m. CT and 6 a.m. PT, as part of its London 2012 programming schedule. For the first time in soccer history, Mexico and Brazil will face off in an Olympic final for their first-ever gold medal.
8-in-10 following Olympics on TV or Digitally. [REPORT]
Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.
Americans get Social on their Phones.
Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates.
