Media

The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers.  We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.

Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Center’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide above $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending.

The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report, “Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’ World.”

I’m just as guilty as anyone of blindly restating these supposed truisms about Hispanic digital behavior. The countless reports published over the last few years by highly reputable research firms like BIGInsight, Pew, and Nielsen, provide plenty of data points to support these claims.

But we all know that market research and market realities are two very different things.

By Jose Villa / ThinkMulticultural

As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby—the television—is making headway in the race for market cachet. Available on HispanicCMO.com

Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.

Universal Television has signed a talent holding deal with multi-platinum recording artist Ricky Martin to develop and star in his first network television series and specials, it was announced by Bela Bajaria, Executive Vice President, Universal Television.

Lupe Ontiveros (September 17, 1942 – July 26, 2012) was an American film and television actress. Ontiveros acted in numerous films and television shows, most often playing a maid or, more recently, an all-knowing grandmother; she once estimated that she had played a maid at least 150 times on stage and screen. She was nominated for an Emmy Award for her work on Desperate Housewives and received critical acclaim for her role in Chuck and Buck, for which she won the National Board of Review award for Best Supporting Actress, and was also nominated for an Independent Spirit Award.

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.

One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.

As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year.