Media

The summer of USA is getting “muy caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE.

Telemundo will broadcast live “The Great Golden Soccer Final” between the national teams of Mexico and Brazil, on Saturday, August 11 at 9 a.m. ET, 8 a.m. CT and 6 a.m. PT, as part of its London 2012 programming schedule. For the first time in soccer history, Mexico and Brazil will face off in an Olympic final for their first-ever gold medal.

Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks.

Social networking, aided by the widespread adoption of smartphones in the US, is quickly making the jump to mobile, according to eMarketer estimates.

The New York International Latino Film Festival (NYILFF), which runs August 13th through 19th, is the premier urban Latino film event in the country. Launched in 1999, the festival’s mission is to showcase the works of emerging Latino film talent in the U.S. and Latin America, offer expansive images of the Latino experience, and celebrate the diversity and spirit of the Latino community.

The NPD Group, Inc. studies show that the sales of sports footwear have always peaked during the months of high-profile sporting events. Over the past four years, basketball footwear sales increased in February, the month of the NBA Basketball All Star game, and they also grew in August (back-to-school) and December (holiday).

Keynote Competitive Research shared results of its nationwide mobile user survey, revealing important insights on how and why consumers leverage their smartphones and tablet devices.

Univision Radio announced its roster of sponsors for the H2O Music Festival in Los Angeles, a celebration of the Hispanic 2.0 movement with a showcase of music and unique experiences. Chevron, MiO, MetroPCS, Huawei and The Clorox Company will each feature engaging opportunities throughout the festival taking place at the Los Angeles State Historic Park on Saturday, August 25.

It’s practically common knowledge at this point that social media users follow or friend brands so they can get exclusive offers —especially money off. In Q4 2011, for example, Chadwick Martin Bailey found that for Facebook users, the desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users. But social media users also want to be entertained, and many look to follow brands and share posts that have engaging content.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.

Courtesy of New York Times

El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel.

Oscar Castro is responsible for developing Sears’ online business globally. In an interview with eMarketer’s Tobi Elkin, he spoke about differences between Sears’ US Hispanic consumer base and consumers in Mexico, and talked about SearsLatino, the retail giant’s Hispanic-focused social media community.

With billions of users—and billions in ad revenues—Facebook’s eye is turning toward mobile, where ads have begun to roll out to the newsfeed. Whether users’ eyes, and, in turn, marketer dollars, will follow remains an open question.