Media

Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year, eMarketer estimates. With so many companies tapping social networks to build brand awareness, gain new customers and keep current ones loyal, how much room is left for growth?

Univision Communications Inc. announced that Keith Turner has been named president of Advertising Sales and Marketing for Univision Communications, effective September 4, 2012.

Radio is still the dominant way people discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes (53% ) and CDs (50%) – according to results from a comprehensive, in-depth Nielsen study of consumer interaction with music in the United States, the Music 360.

Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform, according to a July 2012 survey of US online mothers by blog company BlogHer.

With advertisers asking for guidance on how to best approach this audience, leading mall media provider, Eye conducted a study to better understand the Hispanic Shopper’s habits and preferences.

Kenshoo published a new report. “2012 Social Media Advertising Global Games” evaluates nearly 65 billion Facebook ad impressions to identify eleven critical mass countries and evaluate the performance of Facebook ads in those countries across six key “events.”

MundoFox launched. The launch positions MundoFox as the newest player in the Hispanic media marketplace.

Internet users in Mexico have taken to social networking sites in large numbers since 2009, bringing the country’s plaza culture to Facebook and Twitter, as well as to hi5, which got an early boost because it offered a Spanish interface.