Media

CONCACAF announced Wednesday that Fútbol de Primera (FDP) will be the exclusive Spanish-language radio broadcaster in the United States of the 2013 and 2015 editions of CONCACAF Gold Cup, bringing the tournament to millions across the nation.Futbol de Primera.

Just one year after its approval, legislation aimed to draw film and television production to Puerto Rico is already seeing results — attracting 30 productions and nearly $80 million in investment.

Spanish Broadcasting System, Inc.(SBS) and Hipcricket (“Hipcricket”) announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

Growth in social network usage around the world is driven by emerging markets, mostly in the Middle East and Africa and Asia-Pacific. In Latin America, growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.

In the mid-90s, Alberto “Beto” Perez was on his way to teach an aerobics class in Cali, Colombia when he realized he’d forgotten his traditional aerobics music. With no time to turn back, he improvised the class with a mix of salsa and merengue tapes from his backpack. The change of music inspired him to try something new: to focus on being moved by the rhythm instead of counting reps. His energy electrified the room — and his students loved the class. That day, Zumba Fitness was born. By Tr3s Insights

Univision Network announced its fall line-up, including the return of the wildly popular “¡Mira Quien Baila!” (Look Who’s Dancing!). In its third season on Sundays, “MQB” will air a three-hour premiere on September 9 from 8 to 11 p.m. ET/PT, followed by season three of entertainment magazine show “Sal y Pimienta” (Salt and Pepper) at 10 p.m starting on September 16. Univision will also broadcast 2014 FIFA World Cup Brazil™ qualifier matches, including Mexico vs. Costa Rica on September 11, and Mexico vs. El Salvador on October 16. Weekends on Univision will continue to be the home of exciting variety and reality entertainment including the 50th anniversary celebration of “Sabado Gigante” (Giant Saturday) on October 27.

Azteca America announces the premiere of the new reality show La Isla beginning this Monday, August 27 at 8:00 pm / 7:00 pm CDT hosted by Alejandro Lukini.

Though email increasingly competes with other digital channels for consumers’ time and attention, it continues to be an effective tool for marketers, according to a new eMarketer report, “Email Marketing Benchmarks: Key Data, Trends and Metrics.”