Media

“MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape.

Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.

As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.

With mothers across the country helping their children readjust to life in the classroom, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.

I just struggled reading an article by Stephanie Da Costa – Media Director a Wing in Miami titled “Spanish-language Television Upfront And Fall Season Discourse” in MediaPost.

My first impression from reading the article is that Univision is insensitive for not changing their programming annually, Telemundo is trying hard and MundoFox will blow everyone away.

By Gene Bryan / CEO – HispanicAd.com

Available on HispanicAd.com’s El Blog

According to a new study from Nielsen global consumers’ intent to buy food and beverages online increased 44 percent in two years, with more than one-quarter (26%) of global respondents reporting they planned to purchase food and beverage products by way of a device with Internet access, such as a computer, mobile phone or tablet, in the next three to six months. Additionally, 61 percent of global respondents said they used the Internet for grocery shopping research.

Spanish Broadcasting System, Inc. (SBS) and the Chicago Bears announced the official Spanish radio coverage partnership with WLEY-FM-“LA LEY 107.9FM” to bring Bears football games to the Spanish radio dial.

ESPN and Major League Baseball have reached an eight-year, multiplatform rights extension which will significantly enhance ESPN’s TV, digital, radio and International MLB rights. The agreement – effective 2014 through 2021 – was announced by MLB Commissioner Allan H. Selig and ESPN President John Skipper.

FOX Deportes makes history by broadening its program offerings with the addition of American sport of college football to its telecast schedule.

Discovery en Español announced the production of a new series based on one of Mexico’s leading professional soccer teams. “Acceso Exclusivo: PUMAS” is being produced under the network’s soccer programming concept, Fútbol vDL (Fútbol via the Discovery Lens).

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smartphone. Fewer will carry tablets, but penetration levels will be high if recent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college students.

This benchmark study was designed to explore the impact of social media on the magazine reading experience among traditional print and digital magazine readers (age 18-34) who are social media users.

The survey found that of those 746 participants, 41.29% were watching one hour of coverage on a daily basis. 41.82% were watching between two and four hours, and 17.56% were watching more than five hours of Olympic content each day.