Media

QR Codes, the most common of the mobile barcode formats, have not fulfilled their promise and connected with large audiences, according to a new eMarketer report, “QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow.” The explosive growth of smartphone users in the US means that there will continue to be new consumers who try scanning a barcode at least once, “but ‘one and done’ users do not create a mass audience.”

GLR Networks announced its coverage of Liga MX Torneo Apertura 2012 – the newly renamed Mexican first division soccer tournament -, starting this coming weekend.

With more social networkers every day, and brands increasing their presence on social media, the consumer-brand dynamic was bound to get tricky.

The portability offered by tablets and smartphones has been a major selling point for consumers of all stripes, giving them both computing power and access to the web while on the go. But the devices have also proved seductive to retailers that rely on the very same features to bolster their mobile point-of-sale capabilities.

Product placement is alive and well, having been reborn in the digital era as social media sponsorship—compensating social media users, or “influencers,” for mentioning a product or service. While the practice initially drew criticism from some who argued that social media content should remain ad

LATINO AMERICANS, a three-part, six-hour documentary series produced by WETA Washington, D.C.; Bosch and Company, Inc.; and Latino Public Broadcasting (LPB), will air nationwide on PBS in the Fall of 2013. LATINO AMERICANS will chronicle the lives and experiences of Latinos in the United States from 1800 to the 21st Century.

According to the May 2012 Asociación Mexicana de Internet (AMIPCI) and ELOGIA study “Hábitos de los Usuarios de Internet en México,” social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.

Social business – a company’s move from a presence on social platforms to strategic engagement that supports business goals, fosters brand affinity and generates co-created value – is no small undertaking for corporations, but it is undoubtedly the direction in which top companies are heading, according to an in-depth study on social media trends.

Caballero Spanish Media (CSM) announced that it has entered into an agreement to acquire local broadcast stations across Texas and Central California.

Telemundo Media announced that it has signed a multimillion dollar partnership with Coca-Cola North America anchored on the theme, “Luchando Juntos” (Fighting the Good Fight), celebrating the American dream and timed to the upcoming London 2012 Olympic Games.

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing—especially for less-intensive tasks like web browsing and communication.

An important milestone was reached a few weeks back: the 2014 FIFA World Cup is now less than two years away. As the World Cup’s Spanish-language home since 1970, Univision Deportes is thrilled to once again be broadcasting the biggest soccer tournament in the world. By Carlos Deschapelles, Senior Vice President, Univision Sports Sales

Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media

The Hispanic Institute and Mobile Future published a report revealing that Hispanics are increasingly turning to mobile devices – not traditional wired broadband – as their primary means of accessing the Internet.