Media

omcast’s Xfinity TV, in agreement with NBCUniversal, announced a multiplatform content offering for NBCUniversal’s coverage of the London 2012 Olympic Games to commence on Wednesday, July 25 through Sunday, August 12.

With smartphones in more hands than ever before and mobile video viewing growing, the Olympics will see an increase of consumers viewing the games on their phones, rather than on their TVs.

Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities

Recent research, conducted by Deloitte Consulting LLP, shows that there may be a more effective approach than sales transactions for determining the impact of mobile and how it influences and drives sales in other channels, particularly in-store sales.

Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period. The majority of these mentions happened on Twitter, according to the third annual Burson-Marsteller Global Social Media Check-Up which includes new data provided by Visible Technologies, the leader in social media monitoring, analytics and services for enterprises globally.

When it comes to how much money to spend on social media, most marketers have less than 20% of their marketing budget set aside for outreach on social sites—including advertising and maintaining a social media presence.

Pandora launched their first artist video campaign entirely in Spanish, powered by State Farm that runs through September.

There’s no denying social media is still a hot topic among marketers, but it’s no longer the new kid on the block.

Engagement is such a hot topic, but to date, no one has been able to come up with a clear formula for measuring this essential social media factor.