According to TVBR.com, Caballero Spanish Media has a deal to acquire two low power television outlets in Texas, seven in California and will get an LMA/option on one more California outlet in a deal with a Viacom license company that also bears the Cabellero brand.
Media
Tampico launches interactive ‘Piñata Bash’ Social Media contest.
Tampico Beverages announced its recent launch of an interactive “Piñata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.
Can Facebook go beyond Earned Media Success?
Having a presence on Facebook has proven successful for marketers in several ways, and recent studies have shown the popularity and success of earned media on the site.
Toyota, T-Mobile and L’Oréal on Mundofox.
MundoFox announced that it has already secured L’Oréal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as major advertisers and charter sponsors for the network’s debut.
Consumers using Pinterest to Engage with Retailers more than Facebook, Twitter.
For retailers engaged in the social media sphere, customizing their approach with social and mobile strategies is leading to social commerce success.
LatAM leads as the Most Socially-Engaged Global Region.
comScore, Inc. released its latest report on social networking in Latin America from its comScore Media Metrix service. The latest research shows that more than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month.
New Hoy Thursday Edition to Launch June 28th.
The Los Angeles Times Media Group’s Hoy Los Angeles announced it will expand to a Thursday-Saturday print schedule with a new Thursday edition focusing on lifestyle news for Spanish-language readers.
Woodie joins MundoFox.
Philip Woodie has resigned from his post as President of Lotus Entravision Reps to joins Fox Hispanic Media team as Senior Vice President Ad Sales Mundo Fox National Spot Sales, reporting to Tom Maney / Senior Vice President Advertising Sales Fox Hispanic Media.
Social Media: 70% Hype, 30% Business Opportunity.
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business. I mean that the majority of conversations surrounding social media center on behavior that creates page views but very little actual value to a brand marketer, and therefore little impact on the business of the Internet.
Employees, Executives disagree on the Role of Social Media in Building Workplace Culture.
As social media continues to alter how people connect personally and professionally, its impact on building culture in the workplace is debatable, according to Deloitte’s new “Core Values and Beliefs” survey conducted online by Harris Interactive.
Daily Twitter use on the Rise.
Twitter use is on the rise among US adults, particularly among the 18-to-24 age group, and a growing percentage of those consumers are using the service daily.
