Media

Univision Radio announced the launch of its new AM radio network, Univision America. The network, which will include radio stations in nine markets across the country, will feature local, national and international news, weather and traffic updates, as well as shows focused on the issues that matter most to Hispanics, including current events, health and family, finances, education, sports, and entertainment.

Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix.

IPO—which set the market value of the social-networking giant at $105 billion—sparked significant discussion on Twitter, blogs and Facebook itself, with more expressions of skepticism than confidence about the stock’s value, according to a report by the Pew Research Center’s Project for Excellence in Journalism.

According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group. By NELLIE ANDREEVA Check out the commercial, CLICK HERE   What do you think?

The Houston Chronicle announced new leadership in the areas of Spanish-language publishing, marketing and communications, naming Alejandro “Alex” Sanchez, as the general manager and publisher of La Voz.

Univision Radio announced the appointment of Cesar Canales as vice president and general manager of the Dallas cluster of Univision Radio stations. Canales will be based in Dallas and will report to Jose Valle, president of Univision Radio.

Mojiva released its quarterly Mojiva Mobile Audience Guide (MAG). The latest version of the guide provides data that reveals the role mobile devices play when consumers are in the market to purchase or lease a new automobile.

eMarketer estimates social network ad spending is on a strong growth track, set to climb 43% this year in the US to $3.63 billion. Spending on paid social network ads will reach $5.59 billion by 2014.

I was invited to attend the Fox Hispanic Media and MTV3 Upfronts in NYC. The first thing that went through my mind, a parte de estar super emocionada, was that I had no visual idea of what this experience would be as I had never attended one previously and had no clue.