Media

Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows passively, viewers are taking to social networks to get recommendations and share their own opinions on programs, making the digital realm the new host of “watercooler” discussions.

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

A recent Nielsen survey of U.S. smartphone owners who report using their mobile phones while shopping in a store, indicates that consumers use their phones differently depending on the type of store.

Univision Communications Inc. and AT&T announced a multi-year, multi-platform content agreement to deliver Univision content across all of AT&T’s platforms, including U-verse® TV, online, smartphones and tablets.

Univision Communications Inc. announced the appointment of Juan Carlos Rodriguez as president of Univision Deportes. Rodriguez will lead Univision’s sports division across all platforms. He will report to Cesar Conde, president of Univision Networks.

Time Warner Cable Sports unveiled launch plans for the company’s two new regional sports networks debuting on October 1, 2012 to serve Southern California-area sports fans. The networks, branded Time Warner Cable SportsNet and Time Warner Cable Deportes, will deliver comprehensive sports information, complementing a year-round schedule of more than 120 live sports events as the new exclusive local homes of the Los Angeles Lakers, LA Galaxy and Los Angeles Sparks.

nuvoTV announced a programming partnership with NBC News’ Peacock Productions to spotlight the critical role of Latinos in the upcoming 2012 presidential election and the challenging issues important to Latino voters.

Telemundo Media announced today a multimillion dollar investment across its owned and operated stations. To support this investment in local operations, Manuel Abud, President of the Telemundo Station Group, named new general managers in three key markets: Celia Chavez was named President and General Manager of Telemundo KVEA-Los Angeles, Jose Cancela was named President and General Manager of Telemundo WKAQ-Puerto Rico, and Jorge Carballo was named President and General Manager of Telemundo WSCV-Miami.