Media

nuvoTV announced it will present unique insights from a new proprietary Nielsen research study at its upcoming series of upfront events to be held in Los Angeles (March 27), Chicago (April 17) and New York (April 24). The research study’s results will provide an in-depth look at the nuvoTV viewer and Bi-Cultural Latino (BCL) consumers, who represent over 72% of a $1 trillion dollar Hispanic marketplace.

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have? By: Silvina Moschini, CEO & Founder Intuic / The Social Media Agency

‘IT’S TOUGHER THAN IT WAS TWENTY YEARS AGO’ ADAM R JACOBSON, reporting from San Diego

Action. Unity. Those were the two words Radio Ink publisher Eric Rhoads asked attendees of the Radio Ink Hispanic Radio Conference to write down and act upon. Kicking off the two-day confab yesterday, Rhoads advocated for industry unity. “This conference represents opportunity for the heart of the radio industry to make change.” BY ADAM R JACOBSON, reporting from San Diego

Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. And irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the “American experience”. DOWNLOAD InfoGraphic Here.

Fox International Channels (FIC) and the RCN Television Group (RCN) have appointed Emiliano Saccone as President of MundoFox.

Teens are fervent communicators. Straddling childhood and adulthood, they communicate frequently with a variety of important people in their lives: friends and peers, parents, teachers, coaches, bosses, and a myriad of other adults and institutions. This report examines the tools teens use to communicate, with a particular focus on mobile devices, and then places the use of those tools in the broader context of how teens choose to communicate with people in their lives. DOWNLOAD Report Here.

FOX Sports Networks (FSN)announced that it will launch an effort to serve Hispanic sports fans in Los Angeles by producing over 100 games in Spanish this year featuring the Angels, Dodgers, and Clippers.

Latin Americans are some of the most voracious users of social media, and according to a new Forrester Research report, that love affair with social also extends to mobile.

Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.

ESPN Deportes and impreMedia announced a content and promotion agreement dedicated to providing Hispanic sports fans in the United States with expanded coverage across both companies’ media platforms.