Consumers connect with brands both via email lists and by “liking” companies on Facebook. While users want to receive discounts and special offers via both channels, connecting with a brand on social media is an added public display of support.
Media
Digital Marketers shuffle budget to boost Owned and Earned Media.
As marketers look to integrate their advertising efforts into a more cohesive strategy, many are eyeing digital media, specifically owned and earned media.
Hitting a Home Run with the Digital Generation.
According to the new Scarborough Sports Marketing study, nearly half (49%, 115M) of all American adults are MLB Fans and 15% (36M) are Avid Fans. The study also reveals that there is ample opportunity to turn young fans into lifelong MLB enthusiasts as 44% of Generation Y* is MLB Fans and 13% is Avid Fans.
Is there such a thing as a multicultural consumer segment?
By Jose Villa / Sensis We hear the term “multicultural” a lot. Marketers, academics, and industry leaders love to talk about multicultural groups and the growth of America’s multicultural population — the various minority groups, including Hispanic, African-American, Asian, and “other” (Middle Eastern, European, South Asian, etc.) that are rapidly expanding in size and influence.
Pampers honors Hispanic heritage with online initiative ‘Mi milagro. Nuestra herencia’.
Pampers will debut its new online initiative, Mi milagro. Nuestra herencia. Pampers is providing Hispanic moms with a forum to connect and discuss how they celebrate and preserve their cultural roots, pride and traditions with their little miracles. The new dedicated heritage tab is part of an online offering on the Pampers’ Latino Facebook page (Facebook.com/PampersLatino).
NBC Latino – Top 10 Latino Twitter feeds That Matter.
Our Industry colleague and friend Tony Hernandez of Latino Broadcasting Company and founder of the Immigrant Archive Project has been listed by NBC Latino at one of the Top Twitter That Matter. Felicidades!
Smartphones account for Half of all Mobile Phones.
Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones. This growth is driven by increasing smartphone adoption, as more than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.
Will Brands See User Engagement on Google+?
Usage on Google+ isn’t as high as on longer-established social networks, but companies are starting Brand Pages there, and some consumer engagement is taking place—particularly in the mornings and on Wednesdays.
CEOs who Tweet held in High Regard.
There may be new reasons for CEOs and CMOs to join the Twittersphere. According to a study by social media branding firm BRANDfog consumers and employees regard company leaders who engage on social media platforms positively.
Attributes of the Global, Socially-Conscious Consumer
Sixty three percent of global, socially-conscious consumers are under age 40, they consult social media when making purchase decisions and are most concerned about environmental, educational and hunger causes, according to a new study from Nielsen. DOWNLOAD Report Here.
NUVOtv gets ready to ‘Stand Up & Deliver’ with Comedy.
NUVOtv announced plans to develop a more robust slate of comedy series and specials to be added to its current programming line-up. The announcement was made today by Bill Hilary, the network’s recently-appointed head of programming.
Vme TV Network affiliates raise concerns on how sponsors are recognized.
Vme TV Network (VME) is affiliated with public television stations, the network must adhere to certain Federal Communications Commission (FCC) guidelines regulating the ways in which it recognizes sponsors.
Marketers accelerate Social Display Ad Spending.
Marketers, agencies to spend more display ad budget on social networks than with publishers this year
