Media

Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious.

National Latino Broadcasting LLC (NLB) celebrates today the 25th show of From Washington al Mundo, on Cristina Radio SiriusXM channel 146. The program, hosted by Mauricio Claver-Carone, delivers first-of-its-kind original programming from our nation’s capital on the most pressing foreign policy issues. To celebrate the occasion, the program will feature a special interview with Senator Marco Rubio and former Florida governor Jeb Bush on Wednesday, April 11th. The special anniversary program will also feature another interview with the show’s first ever guest, U.S. Representative Ileana Ros-Lehtinen (R-FL), Chairman of the House Foreign Affairs Committee.

Telemundo Media announced the promotion of Borja Perez to Senior Vice President, Digital & Social Media. Perez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, Executive Vice President, Digital Media and Emerging Business Division.

The explosion of social networks and consumer-generated media over the last few years continues to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process – either from people they know or online consumers they don’t – has increased significantly.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen. Online consumer reviews are the second most trusted form of advertising with 70 percent of global consumers surveyed online indicating they trust this platform, an increase of 15 percent in four years.

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2010 and 2016, eMarketer estimates, moving from nearly 75% penetration to 79% by the end of the forecast period.

Heidi Browning oversees strategic growth for automated music recommendation service Pandora Radio. Prior to Pandora, Browning was EVP and Global Digital Officer at Universal McCann. With 22 years of marketing and advertising expertise, Browning has helped Pandora remain innovative and relevant in the digital radio arena. Browning spoke with eMarketer’s Paul Verna about the opportunities for brands to advertise and connect with consumers via music-streaming venues like Pandora. INTERVIEW

Court Stroud has been named Direct of Sales of VME Networks (VME) replacing Patty Marrero.

Univision Deportes Network, the new all sports network from Univision, is set to kick off on Saturday, April 7 on DishLATINO and DISH’s America’s Top 200. The new network launches at 3 p.m. ET with an exclusive live Major League Soccer match. At 7 p.m. ET the network will premiere “Futbol Central,” a new show hosted by legendary sportscaster Fernando Fiore featuring the top highlights from the day in soccer and previewing the night ahead which features the Liga Mexicana double-header of Santos vs. Estudiantes Tecos at 8 p.m. ET and Monterrey vs. Tigres de la UANL at 10 p.m. ET – a rivalry dubbed the Clasico Regiomontano. The night ends with “Univision Deportes Extra,” a new nightly, hour-long, fast-paced wrap-up of the day in sports, created and produced exclusively for Univision Deportes Network.

A study of companies worldwide from SHARE and GUIDE SHARE EUROPE and sponsored by IBM and Marist College found that only 52.8% of respondents were currently monitoring open online social media communities or networks. [Unisphere Media collected the data in January and February 2012. The study was written by Unisphere analyst Peter Auditore.] A majority of respondents were IT professionals, with others including CEOs and those performing management and other business functions.

Consumers connect with brands both via email lists and by “liking” companies on Facebook. While users want to receive discounts and special offers via both channels, connecting with a brand on social media is an added public display of support.