Media

Television viewers in the U.S. have more choices than ever, both in terms of how and where they tune in and in what they watch. In the first of a three-part insight series, Nielsen looked at viewership and advertising across five traditional primetime genres and found that dramas account for the largest share of viewership, timeshifting and ad spend, while reality programs claimed the largest share of product placements.

The battered US economy has driven price-conscious consumers online to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration, according to a November 2011 study of US internet users by Yahoo! and Ipsos.

A nationwide Scarborough research survey found that Business Frequent Flyers are 83 percent more likely than all American adults to be the first to try or buy new products and services.

Arbitron Inc. announced the launch of a syndicated, mobile consumer research service in the United States.

Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders. DOWNLOAD Report Here.

RedMas revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure. Under the title “De Vacaciones: U.S. Hispanics Vacation Trends 2012,” conducted through RedMas’ network of mobile sites, found that Hispanics prefer to spend their vacations with family and at locations with personal significance. According to the study, 40% of those surveyed planned to take vacations this calendar year 2012, with 57% going on vacations at least once a year.

We in the digital side of the business had many dreams of multi-screen Brand mentions, the usage of social as a rally point for creating social currency with a TV program, or even a brand spot.

A new study shows that in an average week, 74 percent of all Internet users rely on local newspaper media – digital as well as print – as key sources of news and information, and are engaging with their local newspaper across multiple platforms.

With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.