Media

FOX Deportes announced an expansion of its combat programming by partnering with Golden Boy Promotions, one of the leading boxing promotional companies in the world. The partnership with Oscar de la Hoya’s Golden Boy Promotions includes one originally produced boxing event per month from the United States which will also air on Fox Sports Net along with live boxing events from cities throughout Mexico. In addition, FOX Deportes will broadcast classic fights from Golden Boy Promotions extensive library.

More than half of US mobile users will have a smartphone by the end of next year, and as users make the switch, their content consumption will grow to match the capabilities of their new phones. But as the audience grows, the group’s demographic composition will change, and marketers will need to keep up with new touchpoints for reaching the expanding community of smartphone users.

“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.

At the Billboard Latin Music Conference in Miami, I was curious about one session since my radio career included the rise of that girl with the big voice from Corpus Christi, Tejas – – – Selena.

nuvoTV will feature five new non-scripted series for its 2012-13 season including: Mario Lopez 1-on-1, Fight Factory, The 7 of Clubs, Curvy Girls and Low-Ballers. These shows will join nuvoTV’s returning original reality Model Latina to anchor the schedule. The five new programs offer everything from a rare look inside the hugely popular sport of MMA to sexy celebrity interviews with top Latino talent– all geared toward BCLs.

According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group.

The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically valid study on the usage of social media in fast-growing corporations. This new study revisits the Center’s work on the Inc. 500 social media usage for the fifth consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies.

During the Hispanicize conference the President & Founder of Being Latino interview some of participants at the event to get their view on Radio Shack’s new policy of allowing technology trade-in for up-grading your personal telecommunication needs. Available on HispanicPRpro.com

Emails may lack flashiness, but they are well received by customers and remain an effective marketing channel. In a February 2012 survey of US consumers, enterprise email service provider BlueHornet found that customers overwhelmingly viewed marketing emails as a way to save money.

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. DOWNLOAD Report Here.

Lapiz created a trailer in support of this year’s Chicago Latino Film Festival (April 13-24) entitled “Paternity.” The spot captures a father telling his son, after many years of withholding the truth, that he is not his biological father. The same story is retold three times, in three different countries, affecting how the news is relayed and interpreted.

Building on the success of prior integrated partnerships with Telemundo, Bud Light and Subway restaurants return to the network to bring their products to life through customized branded in-show experiences including characters consuming and enjoying Bud Light at key moments in the storyline and a plot highlighting Subway restaurants’ Fresh Fit menu and new breakfast offerings.