InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.
Media
Are Brands ignoring Facebook’s Interactive Potential?
While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.
Otto Padron to lead KWHY-TV Channel 22 in Los Angeles.
The Meruelo Group announced that Otto Padron will take the reins of KWHY-TV Channel 22 as President and COO of Meruelo Media Holdings Inc.
The Effect of Mobile on the Path to Purchase.
While consumer usage of smartphone and tablet devices for shopping purposes is on the rise, the devices’ place in the purchase path is varied. According to several pieces of research by Google, ForeSee Results and Nielsen, shoppers may start in the mobile channel for product research but then purchase in-store. They also may use mobile for product research on the go, then later purchase online on a PC or tablet.
Where in the World Are the Hottest Social Networking Countries?
While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.
Telemundo gift card honored at Paybefore Awards.
InComm’s Telemundo-Quinceañera MasterCard Gift Card has been recognized as the 2012 Best Gift Card Program of the Year at the sixth annual Paybefore Awards, one of the most prestigious recognitions of excellence in the worldwide prepaid and stored value industry.
Users and Marketers warm to Niche Social Networks.
While Facebook, Twitter and LinkedIn have been at the top of the social media heap in the US for several years now, new services and relaunched versions of older ones are rapidly gaining popularity among consumers and marketers.
Darfield named Executive VP of Research & Strategic Insights at Telemundo.
Telemundo Media announced that Douglas Darfield has been named to the newly-created position of Executive Vice President of Research and Strategic Insights.
Privacy management on social media sites.
About two-thirds of internet users use social networking sites (SNS) and all the major metrics for profile management are up, compared to 2009: 63% of them have deleted people from their “friends” lists, up from 56% in 2009; 44% have deleted comments made by others on their profile; and 37% have removed their names from photos that were tagged to identify them. DOWNLOAD Report Here.
The State of the Social Universe: Insights from Four Experts.
For brands interested in harnessing the power of social networking to further their goals, social media offers enormous opportunities. But navigating this universe requires more planning and strategy than ever. DOWNLOAD Report Here.
Can A New Year Change Your Perspective Of What It Means To Be Latino?
By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.
