Media
HRN Media Networks brings Major League Baseball Player Carlos Baerga to Radio
HRN Media Networks has announced a new daily feature hosted by former major league baseball player, Carlos Baerga. The 90-second feature, Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today, includes baseball analytics and interviews with elite players.
Nation Continues to Age as It Becomes More Diverse
The last two decades have seen the country grow continuously older. Since 2000, the national median age – the point at which one-half the population is older and one-half younger – has increased by 3.4 years, with the largest single-year gain of 0.3 years coming in 2021, bringing it to 38.8 years, according to newly released 2021 Population Estimates from the U.S. Census Bureau. Median age for most states also increased from 2020 to 2021, indicating their populations are getting older overall.
Edison Research’s “Share Of Ear” Q1 2022: Among Registered Voters, AM/FM Radio Dominates Ad-Supported Listening With A 75% Share, Podcasts And AM/FM Radio Streaming Surge, And AM/FM Radio Has An 89% Share In The Car
The Q1 2022 report provides an opportunity to study listening among key voter segments and examine ad-supported audio use by location and demographic.
Twitter is the go-to social media site for U.S. journalists, but not for the public
More than nine-in-ten journalists in the United States (94%) use social media for their jobs, according to a recent Pew Research Center survey of reporters, editors and others working in the news industry. But the sites that journalists use most frequently differ from those that the public turns to for news.
Global 2022 Gen Z and Millennial [REPORT]
They are struggling with financial concerns, while trying to invest in environmentally sustainable choices. They feel burned out, but many are taking on second jobs, while pushing for more purposeful—and more flexible—work. They press their employers to tackle climate change, particularly when it comes to efforts they can get directly involved in, but businesses may still be missing opportunities to drive deeper and broader climate action. And they have inspired organizations to take action to address workplace mental health challenges, but many don’t feel this is resulting in any tangible change for employees.
Relationship between brand cultural relevance and the amount consumers are willing to pay for brands [REPORT]
The study, “Cultural Relevance Drivers: Understanding the Building Blocks of Brand Relevance,” reveals that brands clearly benefit from cultural involvement even to the extent of people willing to invest more in those that are perceived as more culturally relevant
Oh, The Places You’ll Go…With Your Smartphone
By 2012, the majority of us moms (61%) were catching on to this mobile device, and seeing a whole new lifestyle that included shopping on the go, engaging with social media and consuming audio and video content wherever we were. A decade later, according to the 2022 edition of Moms and Media from Edison Research, Wondery and ART19, 98% of moms now own a smartphone and 86% of moms report accessing the internet from their cell phone. We can look up anything, connect with anyone, and it is all available, literally, in the palm of our hand.
Sara Ahmad-Visomirski named VP Creative Services & Community Relations for Telemundo 51 in Miami.
After launching her career in marketing for TV and broadcasting more than three decades ago as an intern for WPLG-TV, Sara Ahmad-Visomirski returns to South Florida to lead marketing and community affairs as Vice President of Creative Services and Community Relations for Telemundo 51 / WSCV and NBC 6 / WTVJ, NBCUniversal’s TV stations that serve Spanish and English-speaking audiences in the Miami-Fort Lauderdale DMA.
Marketing in the metaverse: An opportunity for innovation and experimentation
Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark Zuckerberg declared his ambition to “help bring the metaverse to life.” A month later, Microsoft said that its proposed acquisition of gaming giant Activision provided “building blocks for the metaverse.”
Seeking authenticity [REPORT]
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and the community is acutely aware of this. These changing attitudes vary by country, which means perceptions about the community can vary as well.
Entravision Radio Network’s Shoboy Show expands affiliates
Entravision announced that the Shoboy Show hosted by Edgar “Shoboy” Sotelo is now being syndicated by four new affiliate stations including: Jacksonville, FL on WYKB-FM, Bakersfield, CA on KBQF-FM, Atlantic City, NJ on WSJO-FM and Scranton, PA on WGGY-FM.
U.S. teens are more likely than adults to support the Black Lives Matter movement
American teenagers are more likely than adults to express support for the Black Lives Matter movement, according to two Pew Research Center surveys fielded this spring.
Cox Media Group’s Orlando AM Delisted For Improper Encoding Move
Editor’s Note: This story was updated at 7:30pm Eastern based on newly received information from Nielsen Audio regarding the dates associated with the improper WPYO-FM PPM encoding. Additionally, SBS representatives have clarified prior statements regarding their contention that tampering of WPYO-FM following the transition of ownership of the station to SBS occurred. This alleged tampering may include PPM encoding changes but has not been verified. By Adam Jacobson
Americans Are Adopting Ad-Supported Streaming Services at a Faster Rate Than Non-Ad Subscription-Based Streaming Services
Comscore, Inc. announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase in U.S. households streaming AVODs in 2022 compared to 2020 vs a 21% increase during the same period for SVODs.
Melissa Crawford named President & GM of Telemundo San Diego
Melissa “Missy” Crawford has been named President and General Manager of Telemundo 20 / KUAN and NBC 7 / KNSD, NBCUniversal’s local television stations that serve Spanish and English-speaking audiences in the San Diego DMA.
Telemundo opens new studios in Ciudad Méjico
NBCUniversal Telemundo Enterprises announced the expansion of its production footprint with the opening of a new production unit in Mexico City operating as Telemundo Global Studios Mexico.
Busted! Five myths about retail media
Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.
Santaella named Chief Digital & Streaming Officer at Estrella Media
Estrella Media has announced that René Santaella has been elevated to the role of Chief Digital and Streaming Officer for the company. Santaella was EVP, Digital & Streaming Media, and helped launch the company's successful streaming and AVOD platforms.
Luis Silberwasser departs Televisa Univision for Warner Bros. Discovery Sports
Warner Bros. Discovery announced that Luis Silberwasser has been appointed Chairman and CEO of Warner Bros. Discovery Sports. In this new role, Silberwasser will lead the company’s domestic sports portfolio and oversee a unified, global sports strategy.
`LA ACADEMIA’ premiers live on EstrellaTV
EstrellaTV will premiere the 20th season of TV Azteca's influential and leading Latin music competition series La Academia on Sunday, June 12. Co‑hosted by Mau Nieto in the U.S. and award-winning Latin music star Yahir, the season of the long-running series will be a co-production with EstrellaTV and TV Azteca and will air live on Saturday and Sunday nights from 9 p.m.-midnight ET/6 p.m.-9 p.m. PT. The series will be simulcast on EstrellaTV in the U.S. and Azteca Uno in Mexico, as well as on the EstrellaTV app and FAST channel.
