Media
How US consumers are feeling, shopping, and spending—and what it means for companies
The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to old ones. What will they do next?
Telemundo brings back ‘LA CASA DE LOS FAMOSOS’ and ‘HASTA QUE LA PLATA NOS SEPARE’
Telemundo is gearing up for a night of double the drama and excitement with the back-to-back premieres of the highly anticipated new season of La Casa de los Famosos and the family-friendly rom-com Hasta que la Plata Nos Separe (Until Money Drives Us Apart) on Tuesday, May 10th starting at 7pm/6c.
Impremedia sold
My Code announced the completion of its acquisition of a majority ownership interest in Impremedia.
TelevisaUnivision’s Lead Investor Snaps Up Hemisphere
When it comes to Puerto Rico, there are perhaps no better known radio properties than WKAQ-AM 580, the Spanish-language News/Talk station, and "KQ105," the Spanish Contemporary cadena. Since 2003, the AM/FM combo have been owned by Univision Communications and today are "Uforia" stations under TelevisaUnivision Inc. Soon, they won't be. By Adam Jacobson / Editor in ChiefEditor in Chief - Radio & Television Business Report
About 6 million U.S. adults identify as Afro-Latino
Afro-Latino identity is a distinct one, with deep roots in colonial Latin America. As a result, it can often exist alongside a person’s Hispanic, racial or national origin identities. The life experiences of Afro-Latinos are shaped by race, skin tone and other factors, in ways that differ from other Hispanics. And though most Afro-Latinos identify as Hispanic or Latino, not all do so, according to new Pew Research Center estimates based on a survey of U.S. adults conducted from November 2019 to June 2020.
Moms & Media 2022 [REPORT]
77% work outside the home, up from 58% in 2021.Moms continue to embrace the hands-free assistance provided by voice tech for their on-the-go routines, as 50% now own a smart speaker. Moms who own smart speakers have an average of 2.8 in their households.
Shopping Amid Inflation Adds to Consumer Stress
he latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.
AMOR VALIENTE premieres on Telemundo
Telemundo announced the premiere of Amor Valiente (Brave and Beautiful), starring Tuba Büyüküstün and Kıvanç Tatlıtuğ, slated for Tuesday, May 31 at 10pm/9C.
Estrella Media’s Que Buena radio station launches ‘SOMOS LA’ marketing campaign
Que Buena Los Angeles (105.5/94.3 FM), the Spanish language Regional Mexican music radio station owned by Estrella Media, unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan las que Pegan” is the new campaign for the station that reflects and represents the unity and inspiration of Latinos through Regional Mexican music.
Mokhtari named President & GM of Telemundo 52 / KVEA and NBC 4 Southern California
Todd Mokhtari has been named President and General Manager of Telemundo 52 / KVEA and NBC 4 Southern California / KNBC, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in the Los Angeles DMA.
Weather Channel en Español launches
Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States.
The Vast Majority of Americans Like Their Neighbors
Nearly nine out of ten Americans (86 percent) like their neighbors, a sentiment that remains high across all major demographics including age, sex, race and even political party, according to results from a national Xcelerant omnibus survey conducted on behalf of Fathom Realty, a national, cloud-based, real estate brokerage.
Did you miss our 2022 Annual Summit the New Streaming Economy: The Digital Transformation session with Canela Media, Estrella Media, NBCUniversal Telemundo Enterprises and TelevisaUnivision?
To view the Hispanic Marketing Council latest webinar, available here.
Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.
Herring named SVP of International Distribution at TelevisaUnivision
TelevisaUnivision announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team. Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs, in conjunction with her counterpart, Adam Waltuch, Senior Vice President, Streaming Partnerships. She will split her time between TelevisaUnivision’s offices in Miami and Mexico.
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win an Academy Award for Best Picture—a significant shift from how streaming began: an online alternative to DVD rentals by mail.
Radio Partnerships with Brands on Social Media Matter
By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.
Vicente Fernández Bioseries “El Último Rey: El Hijo del Pueblo” on Univision
Univision announced the premiere date for “El Último Rey: El Hijo del Pueblo,” the anticipated bioseries about music legend Vicente Fernández starring Mexican singer and actor Pablo Montero. “El Último Rey: El Hijo del Pueblo,” by the renowned TV producer Juan Osorio, will premiere in the U.S. on May 17 at 10 p.m. ET on Univision.
More than half of Americans in their 40s are ‘sandwiched’ between an aging parent and their own children
As people are living longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” according to a Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or older and are either raising at least one child younger than 18 or providing financial support to an adult child.
