Media
Estrella Media & TV Azteca announce content partnership
Estrella Media and TV Azteca are entering into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air in both countries.
The great American demographic shift
In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason University, about his new book, Majority Minority (Oxford University Press, March 2022). The United States is approaching a precedented milestone, where the current racial majority will comprise less than half of the population, as historically marginalized minority groups grow in size. It’s an opportunity, Gest says, to examine the demographic constructs that divide society and to foster progressive, inclusive nationalism. An edited version of the conversation follows.
Channel 22 International celebrates Earth Day
THEMA America, a Canal+ group, along with Canal 22 International, Mexico’s cultural channel in the U.S., is celebrating Earth Day. During Earth week, the international feed of Canal 22 will air specially selected programming to raise awareness of the urgent problems related to climate change among the Spanish-speaking community in the United States.
FOLLOW THE GROWTH: Engage The U.S. Hispanic Audience To Achieve DEI at Scale [ VIEW WEBINAR HERE FOR FREE]
The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in a culturally-relevant way. Join this C-suite panel as they discuss the challenges and opportunities they face in activating Hispanic audiences for critical business growth.
Social Media Advertising Market Size, Share & Trends Analysis
The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth.
Maybe U.S. Consumers Won’t Turn Fuelish [REPORT]
There is no doubt that the Federal Reserve will increase the target range for the fed funds rate later this month as higher energy prices are making the central bank’s problems even worse. The February consumer price index was up 0.8%, in line with our forecast and an acceleration from the 0.6% gain in each of the prior two months. Food prices were up 1%, while energy jumped 3.5% in February. Excluding food and energy, the CPI increased 0.5% after rising 0.6% in January.
Consumer Confidence Rising Among U.S. Hispanics
Despite a higher cost of living from rising inflation, the Hispanic population in the United States was more optimistic about its finances heading into the new year than it was at the end of 2021.
Horizon Media launches eMbrace
Addressing the need to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities, Horizon Media developed the idea and overarching purpose of eMbrace and enlisted Nielsen (NYSE: NLSN) to develop the software and data solution.
Angélica Vale wins Gracie® Award for Individual Achievement in Local Radio
Cali 93.9 Los Angeles On-Air Morning Show Talent Angelica Vale has been named the 2022 Gracie Award winner for Individual Achievement in Local Radio.
Telemundo announces premiere of Hasta que la Plata Nos Separe
Telemundo today unveiled the worldwide premiere date for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part), an RCN Television production slated to debut Tuesday, May 10 at 9pm/8C.
Estrella Media’s 2022 Virtual Upfront and NewFront Presentations MAY 5 – VIRTUAL IAB 2022 NEWFRONT MAY 9 – 2022 VIRTUAL UPFRONT
Estrella Media invites you to its virtual spring sales upfront and virtual newfront sales presentation to announce its 2022 and 20223 content.
Digital Advertising Soared 35% to $189 Billion in 2021
As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released “IAB Internet Advertising Revenue Report: Full Year 2021,” conducted by PwC, all major channels increased significantly compared with a year ago, particularly across digital video (including CTV/OTT), digital audio, social media, and search.
26% of global marketers are confident in their audience data [REPORT]
Nielsen released its 2022 Annual Marketing Report, which found marketers are prioritizing digital first, but have struggled over the past two years to keep up with consumers’ changing media habits. Titled “Era of Alignment,” the first global report of its kind, illustrates how marketers need confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution.
Canela Music and Verizon joins forces
Canela Media announced it will exclusively feature season 2 of The Rockstar Show by Nicky Jam on Canela Music, its new app that offers a unique blend of Latin music programming.
State of Play report reveals that streaming is the future, but consumers are currently overwhelmed by choice [REPORT]
Nielsen released its inaugural State of Play report, which highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18%, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between February 2021 and February 2022.
Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]
We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they're using their trending publisher and creator platforms to share the stories of other female entrepreneurs who are working hard, loving hard, and creating a sisterhood to help break down barriers in their industries.
In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]
Mirriad announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising.
Canela Media sets date for 2022 NewFront Presentation
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity and scale of U.S. Hispanic audiences.
Hispanic American Wealth Surges in Record Time
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest levels in recorded history, according to Census data. Median income, however, continues to rise. Hispanics are becoming an immigrant success story similar to those of Irish, Italian, and Asian descent who’ve chosen to settle and thrive in the U.S. Income Growth
