Media
The Vast Majority of Americans Like Their Neighbors
Nearly nine out of ten Americans (86 percent) like their neighbors, a sentiment that remains high across all major demographics including age, sex, race and even political party, according to results from a national Xcelerant omnibus survey conducted on behalf of Fathom Realty, a national, cloud-based, real estate brokerage.
Did you miss our 2022 Annual Summit the New Streaming Economy: The Digital Transformation session with Canela Media, Estrella Media, NBCUniversal Telemundo Enterprises and TelevisaUnivision?
To view the Hispanic Marketing Council latest webinar, available here.
Estrella Media named Pepe Gaza Head of Content DEV & A&R Music & Producer of Digital Audio
Estrella Media has tapped adio programmer and television personality Pepe Garza to new roles as the Head of Content Development and A&R for the newly established music division Estrella Media Music Entertainment (EMME) and Executive Producer, Digital Audio for the company.
Herring named SVP of International Distribution at TelevisaUnivision
TelevisaUnivision announced the appointment of Rita Herring as Senior Vice President of International Distribution, as part of the global distribution team. Reporting directly to Michael Schwimmer, President, Global Platform Strategy and Revenue, Herring will lead the pay TV distribution for linear networks for all markets outside of the U.S, as well as distribution of the company’s new ViX streaming app to MVPDs, in conjunction with her counterpart, Adam Waltuch, Senior Vice President, Streaming Partnerships. She will split her time between TelevisaUnivision’s offices in Miami and Mexico.
Brand Safety & Suitability Capability [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, will release their Brand Safety and Suitability Strategy Guide tomorrow, during their fifth and final Brand Safety Webinar, entitled: The Impact and Future of Brand Safety: What should you lookout for? Both the webinar and the guide are available free of charge.
Streaming is the future of TV, but the abundance of platform choice is overwhelming for viewers
The video streaming industry continues to hit new milestones, as CODA recently became the first film produced by a streaming service to win an Academy Award for Best Picture—a significant shift from how streaming began: an online alternative to DVD rentals by mail.
Radio Partnerships with Brands on Social Media Matter
By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.
Vicente Fernández Bioseries “El Último Rey: El Hijo del Pueblo” on Univision
Univision announced the premiere date for “El Último Rey: El Hijo del Pueblo,” the anticipated bioseries about music legend Vicente Fernández starring Mexican singer and actor Pablo Montero. “El Último Rey: El Hijo del Pueblo,” by the renowned TV producer Juan Osorio, will premiere in the U.S. on May 17 at 10 p.m. ET on Univision.
More than half of Americans in their 40s are ‘sandwiched’ between an aging parent and their own children
As people are living longer and many young adults are struggling to gain financial independence, about a quarter of U.S. adults (23%) are now part of the so-called “sandwich generation,” according to a Pew Research Center survey conducted in October 2021. These are adults who have a parent age 65 or older and are either raising at least one child younger than 18 or providing financial support to an adult child.
Estrella Media & TV Azteca announce content partnership
Estrella Media and TV Azteca are entering into a landmark content and programming partnership for the U.S. and Mexico. The companies will partner on the creation of over 600 hours of original programming for both the U.S. and Mexico, as well as the production of existing series and the licensing of library content to air in both countries.
The great American demographic shift
In this edition of Author Talks, McKinsey Global Publishing’s Christopher Friedmann chats with Justin Gest, an author and associate professor of policy and government at George Mason University, about his new book, Majority Minority (Oxford University Press, March 2022). The United States is approaching a precedented milestone, where the current racial majority will comprise less than half of the population, as historically marginalized minority groups grow in size. It’s an opportunity, Gest says, to examine the demographic constructs that divide society and to foster progressive, inclusive nationalism. An edited version of the conversation follows.
Channel 22 International celebrates Earth Day
THEMA America, a Canal+ group, along with Canal 22 International, Mexico’s cultural channel in the U.S., is celebrating Earth Day. During Earth week, the international feed of Canal 22 will air specially selected programming to raise awareness of the urgent problems related to climate change among the Spanish-speaking community in the United States.
FOLLOW THE GROWTH: Engage The U.S. Hispanic Audience To Achieve DEI at Scale [ VIEW WEBINAR HERE FOR FREE]
The 2020 Census made it crystal clear that the time to act is now. Companies who aren’t engaging Hispanics with targeted efforts are at risk of being left behind. At the same time, brands and their agencies are dealing with the complex challenges of finding premium supply, achieving scale, and doing all of that in a culturally-relevant way. Join this C-suite panel as they discuss the challenges and opportunities they face in activating Hispanic audiences for critical business growth.
Social Media Advertising Market Size, Share & Trends Analysis
The global social media advertising market size was valued at USD 103.20 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.4% from 2021 to 2028. The increasing internet penetration rate, coupled with the rising number of social media users across the globe, is propelling the market growth.
Maybe U.S. Consumers Won’t Turn Fuelish [REPORT]
There is no doubt that the Federal Reserve will increase the target range for the fed funds rate later this month as higher energy prices are making the central bank’s problems even worse. The February consumer price index was up 0.8%, in line with our forecast and an acceleration from the 0.6% gain in each of the prior two months. Food prices were up 1%, while energy jumped 3.5% in February. Excluding food and energy, the CPI increased 0.5% after rising 0.6% in January.
Consumer Confidence Rising Among U.S. Hispanics
Despite a higher cost of living from rising inflation, the Hispanic population in the United States was more optimistic about its finances heading into the new year than it was at the end of 2021.
Horizon Media launches eMbrace
Addressing the need to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities, Horizon Media developed the idea and overarching purpose of eMbrace and enlisted Nielsen (NYSE: NLSN) to develop the software and data solution.
Angélica Vale wins Gracie® Award for Individual Achievement in Local Radio
Cali 93.9 Los Angeles On-Air Morning Show Talent Angelica Vale has been named the 2022 Gracie Award winner for Individual Achievement in Local Radio.
Telemundo announces premiere of Hasta que la Plata Nos Separe
Telemundo today unveiled the worldwide premiere date for the new version of hit Colombian telenovela Hasta que la Plata Nos Separe (Til Money Do Us Part), an RCN Television production slated to debut Tuesday, May 10 at 9pm/8C.
Estrella Media’s 2022 Virtual Upfront and NewFront Presentations MAY 5 – VIRTUAL IAB 2022 NEWFRONT MAY 9 – 2022 VIRTUAL UPFRONT
Estrella Media invites you to its virtual spring sales upfront and virtual newfront sales presentation to announce its 2022 and 20223 content.
