The Arizona Coyotes announced a partnership with Univision Arizona to broadcast a Coyotes Game of the Week on radio in Spanish.
Media
Current State of Video Advertising and Brand Suitability [REPORT]
This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 marketing decision-makers who oversee video advertising strategies across industries in the US and the UK.
Telemundo Streaming Studios announces “Historia de un Clan”
Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan
Univision announces team for Streaming Platform
Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide.
Media Buying ‘Toon’ Up: How to Achieve Better Outcomes Through Digital Media Assurance [REPORT]
Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads.
The Programmatic POOP Funnel
Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda Triangle.
Univision’s TUDN Brings Multi-Platform Coverage of Liga MX’s Clausura 2022
Univision’s TUDN, the multimedia sports brand of Univision Communications Inc., announced its exclusive Spanish-language coverage of Liga MX Clausura 2022 airing across networks Univision, UNIMÁS, and TUDN, streaming on TUDN.TV, TUDN app, and PrendeTV, and broadcasting on the TUDN Radio Network.
60% of Global Consumers are Frustrated with Navigating Content on Streaming Video Services [REPORT]
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch.
Framil rejoins America Tevé
America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations
Do Americans really expect 2022 to be a better year? [REPORT]
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
VAB and 4A’S join ANA Cross-Media Measurement Effort
The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative.
Census Bureau Projects U.S. and World Populations on New Year’s Day
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020.
Rodriguez named VP & Station Group Manager for Media Vista Group
Media Vista Group appoints Oscar A. Rodriguez as the new Vice President/ Station Group Manager for WUMN Univision Minnesota and KUKC Univision Kansas City properties.
New trend report: Into the Metaverse [REPORT]
Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.
Coyotes announce partnership with Univision Arizona
NAHP announces Board of Directors
The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.
Ranked: The World’s Most Popular Social Networks, and Who Owns Them
Currently, there are over 4.5 billion people around the world who use some form of social media—about 57% of the global population.
‘EXATLŌN ESTADOS UNIDOS’ returns to Telemundo
The world’s fiercest competition, Exatlón Estados Unidos, returns to Telemundo in 2022 with a new and electrifying season premiering Tuesday, January 11 at 7pm/6c.
Estrella TV to present ‘NACIONES MMA’
EstrellaTV has finalized a distribution agreement with new MMA fight series, Naciones MMA, bringing the series to the network.
Univision to produce “Mi Vecino, El Cartel”
Univision Communications Inc. announced a partnership with powerhouse actress, singer-songwriter, and executive producer Selena Gomez to produce her first-ever Spanish-language series “Mi Vecino, El Cartel” (“The Cartel Among Us”) through her company July Moon Productions and alongside Blackfin (an eOne company).
