Media
“El Chavo del Ocho” – Returns to Screens with Eugenio Derbez
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world.
Luis Patiño named CEO of Austin PBS
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022.
US time spent with social increased in 2021, but growth was slow
The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.
Women Are More Likely to Consider Buying from Brands with Good Track Records on DEI
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female.
EL SHOW DE OMAR Y ARGELIA JOINS THE MORNING LINEUP AT MEGA 96.3 KXOL LOS ANGELES
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced "El Show de Omar y Argelia" will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega's robust morning lineup following almost two decades on broadcast radio. The show will also be syndicated nationwide and Omar y Argelia will be hosting engaging podcasts for the Latino community.
2016–2020 American Community Survey 5-Year Estimates
The U.S. Census Bureau released new statistics from the 2016–2020 American Community Survey (ACS) 5-year estimates. Following pandemic-related data collection disruptions, the Census Bureau revised its methodology to reduce nonresponse bias in data collected in 2020.
User Generated Content Advertising in 2022 [INFOGRAPHIC]
Consumer Acquisition today published an infographic revealing insights on the state of User Generated Content (UGC) Advertising in 2022. UGC on TikTok, Snapchat, and Instagram is driving profitable UA across all app categories and presents a massive opportunity for marketers.
1 in 5 Black Americans Find Black History Month Promotions Offensive [What The US Hispanic Market can LEARN]
As February comes to a close, brands big and small have concluded the discounts, sales, and promotions they launched to commemorate Black History Month 2022. While these promotions are ostensibly meant to celebrate Black history, do Black people believe that the promotions are held in good faith, with the intention of supporting the Black community?
US in-store card users will be more than 90% of population by 2023
The forecast: US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Today’s Hottest Films Prove to Be Culturally Relevant with Multicultural Audiences, Yet Still Fail to Be Recognized by the Academy Awards
ANA's AIMM (Alliance for Inclusive and Multicultural Marketing) released their first ever Oscar's Inclusion & Relevancy Report analyzing how the nominated films resonated with traditionally underrepresented audiences.
Do Fewer Radios In the Home Present a Problem For Broadcasters?
While that conclusion from the Edison Research research report “The Infinite Dial 2022” may be worrisome for AM and FM radio station owners, has the rise of the smart speaker all but eliminated the need for hardware — thus negating a “problem” Edison highlights in the study? By Adam R. Jacobson / Radio + TV Business Report
58% of Hispanic Home Shoppers are Buying Their First Home
A new survey released by Realtor.com in conjunction with The National Association for Hispanic Real Estate Professionals (NAHREP) found that 58% of Hispanic American home shoppers are looking to buy their first home.
AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns [REPORT]
Developments in artificial intelligence and human enhancement technologies have the potential to remake American society in the coming decades. A new Pew Research Center survey finds that Americans see promise in the ways these technologies could improve daily life and human abilities. Yet public views are also defined by the context of how these technologies would be used, what constraints would be in place and who would stand to benefit – or lose – if these advances become widespread.
Estrella Media elevates Sales Executives to Leadership Roles
Estrella Media announced the elevation of seven executives on its sales team. Steve Mandala, Chief Revenue and Local Media Officer, made the announcement.
Agua Media Launches Podcast Network for the Latino+
Agua Media announces the launch of its podcast network, specifically targeting the New American Mainstream.
Univision Premieres Daily News Podcast “Univision Reporta”
Univision Noticias and Uforia announced the launch of “Univision Reporta,” a one-of-a-kind Spanish-language podcast, just the latest in innovative programming offered by the leading Spanish-language media and content company in the world and part of its strategy to continue to expand its news division.
Why grocery advertising has never been more effective
Ad spend will yield better returns today than before the pandemic, as consumers are more receptive than ever.
‘NBCU LAUNCH’ forges partnership with Telemundo
NBCU LAUNCH, the umbrella brand that houses the comprehensive diversity, equity and inclusion efforts across NBCU’s television portfolio, has forged a new partnership with Telemundo to increase the number of Hispanic female directors in scripted television.
Carlos Branco joins CALI 93.9/KLLI
Meruelo Media in Los Angeles announced Carlos Branco as its new Assistant Program Director for CALI 93.9, KLLI.
Canela Media names Jerry Leo New Chief Content Officer
Canela Media announced a new appointment to its executive team, naming Jerry Leo as Chief Content Officer. In this newly created role, Leo will be responsible for driving a strategic and systematic approach to content strategy from advanced planning, programming, production, and distribution across all Canela Media platforms including Canela TV and Canela Music.
