Media

“Boxeo Telemundo” makes its return to Telemundo this Friday, August 14 featuring the former World Boxing Organization (WBO) Latin Champion and Tijuana, Mexico native, Ricardo “Hindu” Espinoza against Colombian and recently undefeated fighter, Brandon “El Metrallo” Valdes for the vacant WBO Youth Super Bantamweight World Title.

The Telemundo Station Group announced that Migdalia Figueroa is the new President and General Manager of Telemundo 31 / WTMO, the Telemundo owned station serving Spanish-speaking audiences in Central Florida.

The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to Senior Vice President of Diversity, Equity and Inclusion for the division.

The U.S. sporting goods industry — which includes toys, sporting goods, and sporting goods and outdoors retailers — is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

Televisión Dominicana has teamed up with sister network Cinelatino to honor the Dominican Day Parade with a televised “parade” of popular films from the Dominican Republic. Starting on Saturday, August 8, at 3 p.m. ET / 12 p.m. PT on Televisión Dominicana and continuing on Sunday, August 9, at 7 a.m. ET / 4 p.m. PT on Cinelatino, the event, dubbed Parada de Cine Dominicano, pays homage to the directors, talent and culture of the Caribbean country, and celebrates what it means to be Domini

Two-thirds of parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies – like social media or smartphones – as a reason

Those who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims

A majority of Americans think social media companies have too much power and influence in politics, and roughly half think major technology companies should be regulated more than they are now, according to a new Pew Research Center survey that comes as four major tech executives prepare to testify before Congress about their firms’ role in the economy and society.

EstrellaTV announced that its hit talent search show Tengo Talento, Mucho Talento recently resumed production amid new COVID-19 safety protocols.

As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.

The multi-cultural and international film industry is poised to develop true, realistic and un-sensationalized cultural-image-identity in the movie and series production business sector to reflect in-depth cultural nuances that are integral and loyal to a human segment regardless of the culture.

Beau Ferrari has been promoted to Chairman of NBCUniversal Telemundo Enterprises, effective immediately.   Ferrari succeeds Cesar Conde, who was recently named Chairman, NBCUniversal News Group.

The 4A’s announced that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season – and will also affect C3 and C7 ratings.  This decision will negatively impact both agencies and marketers and their ability to distinguish data streams to support pricing, analysis and audience understanding.

eMarketer principal analysts Debra Aho Williamson and Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss consumer perceptions of the Facebook ad boycott and where dollars are being redirected. They then talk about how much is too much to pay for streaming TV, advertising expectations for H2 2020 and why WhatsApp Business has grown tenfold in a year.

Following the May reveal of its 2020-21 season lineup and as part of NBCUniversal’s “30 Rock: A One-Time Special” Upfront event airing tonight at 8pm ET/PT on NBC, Telemundo announced international superstar Kate del Castillo (Bad Boys for Life, The 33, Ingobernable, Weeds, All About Nina) will reprise her role as Teresa Mendoza in a third season of “La Reina del Sur.”

Telemundo Deportes announced it is adding the exclusive U.S. media rights to Liga MX’s Club Deportivo Chivas de Guadalajara to NBCUniversal Telemundo Enterprises’ world-class sports content portfolio starting with the 2020 Apertura tournament set to kickoff later this month.

It’s been a busy few weeks at Facebook, what with the ad boycott, hastily arranged meetings with agencies, bullish statements from Mark Zuckerberg (‘who needs advertisers, and in any case they’ll be back soon enough’), and remarks from the company and its supporters that there’s really nothing to see here at Facebook we were in any event cleaning out the Augean stables. No one believed them.  By Brian Jacobs – The COG Blog

Noticias Telemundo announced an expansion of its news programming, adding a new late-night weekend national newscast beginning Saturday, July 18. Hosted by anchor Vanessa Hauc, the newscast will air on Saturday and Sunday nights at 11:30p ET/ 10:30p CT (time subject to change based on local programming).

The fourth season of the hit sports reality competition Exatlón Estados Unidos is ready for its big comeback on Monday, July 13 at 7pm/6c on Telemundo. Viewers can enjoy the new era of Exatlón when the 15 impressive athletes – seven from the Famous Team (Red Team) and eight from Team Contenders (Blue Team) – return to the competition to vie for the $200,000 grand prize.