Media

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup™, looks ahead to the 2023 tournament as Australia and New Zealand win bid to host the event.

When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn’t surprising, but it undersells the significance that ads have in consumers’ lives.

It’s a bit of a business this blogging lark. You write a piece on Facebook and the various companies who have decided in one shape or form to pull funds from the platform, only for Mark Zuckerberg to change the rules thus rendering out-of-date most of what I’d written. If you see him, have a word with him for me, would you? Thanks.  By Brian Jacobs

NBCUniversal Telemundo Enterprises announced it has named Karen Barroeta as Executive Vice President of Production and Development at Telemundo Global Studios, effective July 6. In this newly created role, Barroeta will report directly to Marcos Santana, President of Telemundo Global Studios, and will be responsible for leading the development strategy of the Studios, along with the management and execution of long-form scripted productions across all platforms. Barroeta will also oversee the alternative content team and identify projects for pilots, behind the scene productions and digital capsules.

Estrella Media, Inc. announced that its EstrellaTV television network recently debuted Chisme En Vivo, a one-hour entertainment news magazine show, to headline its afternoon programming lineup leading into primetime.

Nielsen announced that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).

The E.W. Scripps Company (NASDAQ: SSP) has appointed Ramon Pineda to lead its operations in Corpus Christi, Texas, where he will serve as vice president and general manager of Scripps’ NBC affiliate, KRIS, its CW station and its independent station KDF, effective June 29.

Telemundo announced the production of La Suerte de Loli (Loli’s Luck), starring renowned Mexican actress Silvia Navarro as Loli, in her debut appearance on the Hispanic network.

The Los Angeles Chargers and Estrella Media today announced a multi-year broadcast partnership that will make EstrellaTV 62 Los Angeles (KRCA) and Que Buena 105.5/94.3 FM (KBUE) the Official Spanish Language Preseason Television and Radio Home of the Los Angeles Chargers as well as a year-round media partner.

The Return Of Premier League to Telemundo Deportes is Highlighted by a Special Celebration Of Andres Cantor’s 20th Anniversary With The Company Featuring Special Segments, Celebratory Messages And Clips That Highlight Memorable Moments of His Career  

Radio provides consumers with a reassuring presence in challenging times

HRN Media Network, a Gen Media Partners company, has expanded its platform with recognizable Hispanic personalities and sports programs in its lineup.

English Premier League returns after the season stoppage forced by COVID-19, and UNANIMO Deportes, the official Spanish radio of the Premier League in the United States, will bring all the action and excitement to fans.  The first event to be broadcast by UNANIMO Deportes Radio will be Manchester City vs. Arsenal, on Wednesday, June 17th, with coverage beginning at 2:45 PM ET.

The international hit, “Guerreros 2020” (Warriors 2020), TV’s most exciting reality competition premieres June 29 and will air Monday through Friday at 8 p.m. ET/PT (7 p.m. CT) on UniMás.

Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.

Estrella Media, Inc. announced that its EstrellaTV network is now available over the air in the Corpus Christi market. Effective Monday, June 8, EstrellaTV started broadcasting on Station K21OC on channel 54.2 in Corpus Christi.

Cinelatino will host BORICUATÓN de Cinelatino, a marathon of popular Puerto Rican films, to celebrate Boricua culture in observance of this year’s Puerto Rican Day Parade in New York, one of the myriad festivals and parades cancelled amid the COVID-19 crisis.

Telemundo Deportes presents the return of Premier League’s 2019-20 season starting Wednesday, June 17 with Aston Villa vs. Sheffield United at 12:55 p.m. ET on the Telemundo Deportes app, followed by second-place Manchester City hosting Arsenal live at 3:15 p.m. ET on Universo and the Telemundo Deportes