Media

For the first time ever, the megahit dance competition will feature an entire cast of eight Univision stars, who will take the stage to show off their best moves on the dance floor, representing a charity of their choice.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino

The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.

While custom broadcasts of sports and other live events across multiple networks intrigue marketers, questions remain about their value

In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.

Salem Media Group, Inc. announced that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680.

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

The key areas that buyers and sellers need to resolve in the evolved TV marketplace

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.

Sharper metrics should help to prime the DOOH market for post-pandemic growth

The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

Telemundo kicks off a new era in daytime programming with the introduction of “hoy Día,” set to premiere Monday, February 15 at 7am/6c.

VAB’s Audience Migration in Context: Leveraging Population Shifts to Unlock $4 Trillion in Buying Power, highlights a significant disconnect between the realities of population dynamics with how advertisers are buying their TV schedules.

Yesenia Bello has been selected to serve as iHeartMedia’s first SVP of Diversity and Inclusion. She reports to Chief HR Offier and Chief Diversity Officer Michele Laven, who Bello will work closely with “to drive comprehensive long-term and measurable diversity and inclusion strategies across iHeartMedia.”  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report