Media

LATV Networks announced the promotion of Gisella Fu-Ripp to Vice President of Sales & Strategic Partnerships to lead the diverse, and predominantly female organization at LATV.

Influencer marketing can be an effective way to boost brand awareness and exposure, and reach highly targeted groups that will likely be interested in your brand. And that’s particularly relevant among younger audiences – according to research, 70% of teens now trust influencers more than they do traditional celebrities.

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as executive vice president, digital & streaming media.

The Department of State (DoS) has selected Sensis to provide comprehensive social media services for its Spanish-language channels.

Estrella Media, Inc. announced that it has signed a co-production deal with Omar Chaparro to host a new talk show on the company’s EstrellaTV network.

In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.

Why data is the lifeblood of the advertising ecosystem in 2020

Gonzalo Del Fa, president of Group M Multicultural and chairman of the Culture Marketing Council (CMC), delivered the opening address at the 18th annual Hispanic Television Summit on Tuesday (Sept. 22), declaring that “total market is totally dead.”  By Joe Schramm, Schramm Marketing Group

ctor, director, producer, writer and Latinx activist, John Leguizamo joins Jack and Mike this week to discuss his directorial feature debut, ‘Critical Thinking.’ Based on the true story of a group of Brown and Black Miami chess-students, who with the guidance of their teacher (Leguizamo), forged together a friendship that would propel them from the bottom of the rankings to the National Chess Championship.

Estrella Media announced that it has partnered with music giant Sony Music Latin for the production of a special edition of its hit talent search show Tengo Talento, Mucho Talento. The new season of Tengo Talento, Mucho Talento Edición Especial.

While this year’s Emmy Awards had a 33% increase in Black nominees, there were still many groups who were underrepresented or not recognized at all. To mark the importance of such recognition moving forward, ANA’s Alliance for Inclusive and Multicultural Marketing – AIMM – partnered with Billy Porter, Lin-Manuel Miranda, Daniel Dae Kim, Isis King, Jamie Chung and Nicole Scherzinger to create a PSA challenging the entertainment industry to increase diverse and accurate cultural representation in programming and advertising. An extension of AIMM’s #SeeALL movement, television viewers are being driven to participate through a dedicated social campaign.

The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

Featuring the Show’s First Baby, New Engagements and More Love Stories, the Hit reality Show, Hosted by Ana Patricia Gámez and Rafael Araneda, Will Air Monday through Thursday at 8 p.m. ET/PT (7 p.m. CT)

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.

HABLA NOW, the latest installment of the award-winning “Habla” series from HBO Latino, debuts FRIDAY, SEPTEMBER 18 (9:00-10:00 pm ET/PT). The one-hour documentary special features testimonials from U.S. Latinos sharing their personal experiences directly to the camera for a national audience, in both English and Spanish. The special features chef and humanitarian José Andrés, Olympian Laurie Hernandez, actress Diane Guerrero, Emmy nominated journalist Mariana Atencio and many more.

Amazon Studios has acquired worldwide rights to Oscar-nominated and Emmy-winning filmmaker Matthew Heineman’s The Boy from Medellín, a deep-dive into the life of Colombian-born superstar J Balvin.

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.