Viacom International Media Networks (VIMN) – the Americas announced new leadership at Tr3s with the appointment of Maria Badillo as Vice President of Programming & Production (P&P) for the US Hispanic network.
Television
CNN Latino to launch.
CNN en Español will launch CNN Latino, a new Spanish language programming block custom made for the U.S. Hispanic market, it was announced by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S.
Univision transforms Telefutura into UniMás.
Univision Communications Inc. announced the launch of the UniMás Network, the newly transformed TeleFutura. UniMás provides content from Spanish-language producers, including Caracol Televisión, RTI Colombia, and Televisa.
Local Broadcast TV Markets surpass National Time-Shifted Viewing. [REPORT]
TVB released an analysis of time-shifted viewing for the first six weeks of the 2012/13 Primetime broadcast season. The analysis revealed that time-shifted viewing in the nation’s top local markets is outpacing the national average by 26%.
In Mexico, Smartphones Stay Home.
Mobile phones aren’t only for use on the go—and that’s the case around the world, where smartphone owners are at least as likely to text, tweet or skim the internet while on the couch as they are to check the latest sports scores while running errands. But in Mexico, home use beats out actual mobile use by a wide margin.
Gaither MBP poll reveals continuing demise of landline phones in Puerto Rico. [INSIGHT]
Wow, is this unexpected or what? Everyone who is following the dramatic decline of landline telephones in Puerto Rico expects that at some point the drop will stop.
Estrella TV teams with Toyota for Campaign.
US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer.
Galavisión presents new brand image.
Univision Communications Inc. unveiled a new brand identity for Galavisión Network. The new logo presents a contemporary look and feel that celebrates the network’s 33rd anniversary on the air with the aim of fostering a stronger bond between Galavisión and its viewers. At the same time, the endorsed signature of “Una Cadena de Univision” (A Univision Network).
