News
Only 2 days to go: our rankings, predictions and insights – 2022 World Cup
We’ve gathered our predictions, analyzed standings, tracked the most influential players and collected fan insights to provide you with an interactive experience ahead of the 2022 FIFA World Cup™.
Latinos remain underrepresented on Fortune 1000 Boards [REPORT]
Despite increasingly loud calls for improved diversity on boards, U.S. Latino directors hold only 3.7 percent of Fortune 1000 board seats, according to new findings from Latino Representation on Fortune 1000 Boards, 2022 edition. Since the first report was released in 2019, the number of boards with a Latino director has increased by only 1 percentage point.
Albert Rodriguez – President & COO of Spanish Broadcasting System is inducted into the American Advertising Federation (AAF)
Spanish Broadcasting System, Inc. (the “Company” or “SBS”) announced that Albert Rodriguez, President & Chief Operating Officer has been inducted to the American Advertising Federation (AAF). The fundamental purpose of the AAF is to protect and promote the well-being of the advertising industry and unite professionals of all disciplines and career levels to deliver creative business solutions. With the induction into the AAF, Mr. Rodriguez has demonstrated his leadership abilities in the field of technology and advertising. Througout his career, he has promoted and celebrated diversity in advertising and has helped address many community issues.
Marketing Relationship Survey: Agency-Client Relationship in 2022
For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.
Connection, Creativity and Drama: Teen Life on Social Media in 2022 [REPORT]
Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms
The economic state of Latinos in the US: Determined to thrive
The economic state of Latinos in the US: Determined to thrive US Latinos are a driving force of the US economy and account for the fastest-growing portion of US GDP.
A change in conversation about advertising
As the global media market evolves, businesses' views on advertising are shifting from being perceived as a cost, to a strategic benefit. Even though high inflation and increased competition are challenging the advertising industry, we uncover why brand building and maintaining media investments is crucial in times of economic downturn.
Hyundai Joins Disney 100 Years of Wonder Celebration as First Official Sponsor
Hyundai Motor America celebrates Disney 100 Years of Wonder as the exclusive automotive partner for Disney100. The celebration, which honors the rich legacy of storytelling and immersive experiences that have been a hallmark of the company since its founding in 1923, is anticipated to be the largest cross-company global celebration in the 100-year history of The Walt Disney Company.
Dafnne Wejebe joins MundoNow as Director of Audio Content
MundoNow announced the appointment of Dafnne Wejebe to Director of Audio Content. Ms. Wejebe will anchor the line-up for the recently launched Óyenos Audio podcast network with her new show, Codice Criptico.
2022 NAHP Annual Convention in Denver
The National Association of Hispanic Publications (“NAHP”) will kick off their 40th Anniversary celebration in the “Mile High City” during this year’s Annual Convention and Business Expo.
Multicultural Americans Believe the American Dream is Still Reachable [REPORT]
Findings from a new study reveal that multicultural Americans have strong faith in the “American Dream.” In fact, 78% of Black, Asian, and Hispanic American consumers say they have achieved or believe they can achieve the American Dream, as compared to 69% of White consumers.
A marketer’s trifecta: Women, the World Cup and holiday shopping
For the first time ever, the World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football fans into festive shoppers. And, as women are often key holiday season spenders, marketers can maximize the impact of both World Cup and holiday campaigns by focusing on reaching and connecting with female fan bases.
Republica Havas wins Seven Awards at El Ojo de Iberoamérica, Including Two Gold Ojos
Republica Havas took home seven awards across four categories, including two Gold Ojos, at international awards festival El Ojo de Iberoamérica. Additionally, the agency’s Chief Creative Officer (CCO), Tony Waissmann, was named Best Creative of the Year for Argentina. Waissmann joined Republica Havas as CCO in April 2022, relocating to Miami from Buenos Aires.
Dr. Aliza Lifshitz, renowned physician, communicator, and founder of Vida y Salud, passes away
Dr. Aliza Lifshitz passed away on Saturday, November 5, 2022, in Los Angeles, California.
The Marketer’s Toolkit 2023 – Global Trends [REPORT]
Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report.
DIVERSITY AT ALL-TIME HIGH AMONG ANA MEMBERS [REPORT]
The study, “A Diversity Report for the Advertising/Marketing Industry,” was conducted by the ANA and it’s Alliance for Inclusive and Multicultural Marketing (AIMM). It also revealed that the marketing industry continues to skew largely female, including top marketing industry executives.
Disability Inclusion: Are Your Online Surveys Accessible?
In this episode of The New Mainstream podcast, Timothy Cornelius, founder of P3 Technology, discusses the importance of accessibility in online research and ways researchers can promote disability inclusion in online panels.
Continued Hesitancy for Clinical Trial Participation Among Minorities
Sensis completed its first survey on diversity in medical research and found minorities grossly underrepresented in clinical trials. Even though the FDA will require 15% diversity in federal drug trials for approval, African Americans and Hispanics are the least likely to take part according to research conducted by Sensis.
How can brands navigate today’s challenging times?
The pandemic is subsiding, but as people worldwide face renewed challenges how should brands respond to their evolving needs and behaviors? Discover six key implications for brands.
Fall 2022 Fortune/Deloitte CEO Survey [REPORT]
Once again CEOs offer a contrarian view by remaining moderately optimistic about their company outlook
