News
Telemundo announces ‘PEOPLE’S CHOICE LATIN MUSIC AWARDS’ to air in 2023
The globally-recognized People’s Choice Awards is expanding across NBCU’s television portfolio with the announcement of the first-ever People’s Choice Latin Music Awards set to air on Telemundo in the spring of 2023. The only award show for the people, by the people, People’s Choice Latin Music Awards builds off the flagship E!/NBC show and will celebrate all genres of Hispanic music, entertainment, style and pop culture, chosen entirely by the audience in the same spirit of the established brand.
As telework continues for many U.S. workers, no sign of widespread ‘Zoom fatigue’
As remote work continues for many Americans, more than half of workers who say their jobs can mainly be done from home say they often use online platforms to connect with co-workers (56%). Most of these workers say they are fine with the amount of time they spend on video calls, but about one-in-four say they are worn out by it, according to a January 2022 Pew Research Center survey.
Shopping Amid Inflation Adds to Consumer Stress
he latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.
Beyond Cinco de Mayo: Celebrating Everyday Fiestas to Win the U.S Hispanic Consumer
With such a vibrant culture and rich sense of togetherness, it’s no wonder Latinos love fiestas.
Canela Media launches Innovation Lab
Canela Media announced the appointment of global product leader Dr. Shampa Banerjee as its first ever Chief Product & Technology Officer (CPTO). Prior to joining Canela Media, Banerjee served as an Executive Vice President at ViacomCBS and the Chief Product Officer for Pluto TV. The announcement was made today by Isabel Rafferty, Canela Media founder and CEO, to whom Banerjee will report.
Las Vegas Review-Journal launches 7@7 En Español
The Las Vegas Review-Journal will debut “7@7 en español”, a multiplatform video news program that’s produced specifically for the Spanish-speaking audience in Southern Nevada.
Marketers can foster greater representation in media
Every year, the topic of gender equity captures headlines during Women’s History Month. During this time, the media industry is often called out for a lack of on-screen representation. The numbers speak for themselves: women received 43% share of screen and 42% share of casting in U.S. television programming in 20211, with only 31% of measured shows having women represented at fair share. Worse, these metrics show little improvement from the year prior.
Communications Benchmark Report 2021 [REPORT]
Ragan’s annual Communications Benchmark Report, an exclusive study from Ragan’s Communications Leadership Council, is a deep dive into the data and an analysis of the major trends in the profession over the last 12 months.
Marketers’ three keys to more agile media planning
Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the start, that puts key audiences at the center of marketing efforts. By establishing always-on, consumer-focused measurement practices, marketers can then leverage outcomes to continuously optimize marketing strategies and tactics.
Reshaping the landscape: Corporate travel in 2022 and beyond [REPORT]
Travel is back—so say news stories and corporate earnings calls since the summer of 2021. There are caveats though, and they represent a large share of industry revenue. International travel still awaits an improved pandemic situation and less daunting border restrictions. Corporate travel remains below 50% of prepandemic spend and faces a more complex prognosis than leisure travel.
AMOR VALIENTE premieres on Telemundo
Telemundo announced the premiere of Amor Valiente (Brave and Beautiful), starring Tuba Büyüküstün and Kıvanç Tatlıtuğ, slated for Tuesday, May 31 at 10pm/9C.
Estrella Media’s Que Buena radio station launches ‘SOMOS LA’ marketing campaign
Que Buena Los Angeles (105.5/94.3 FM), the Spanish language Regional Mexican music radio station owned by Estrella Media, unveiled its new logo and marketing campaign. “Somos LA, Aqui Suenan las que Pegan” is the new campaign for the station that reflects and represents the unity and inspiration of Latinos through Regional Mexican music.
Mokhtari named President & GM of Telemundo 52 / KVEA and NBC 4 Southern California
Todd Mokhtari has been named President and General Manager of Telemundo 52 / KVEA and NBC 4 Southern California / KNBC, NBCUniversal’s local television stations that serve English and Spanish-speaking audiences in the Los Angeles DMA.
Univision News premieres “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief”
Univision News premiered its new documentary “Rising Up in the Heartland, Latino Workers Fight for Pandemic Relief.” Produced with support from the HHMI Department of Science Education, the documentary is available on UnivisionNoticias.com.
Weather Channel en Español launches
Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States.
Marketers Don’t Agree on How to Achieve Growth [REPORT]
MMA Global, the association devoted to architecting the future of marketing for CMOs, released the Marketer Benchmark Study on Growth with findings on a topic at, or near, the top of the priority list for ANY company in ANY industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth.
What is a Good Prospect Experience, and Why Do Agencies Need It?
Most people are familiar with user experience (UX) and customer experience (CX). At The Duval Partnership, we’ve become increasingly focused on the concept of the prospect experience (PX™). But what does that mean exactly, and why should agencies care about it? By Mark Duval - The Duval Partnership
Challenging Gender Stereotypes, Showing Greater Empathy [PODCAST]
Tune in to the latest episode of The New Mainstream podcast as Lauren Triplett, Associate Marketing Manager, Barbie Global Brand at Mattel, Inc. and founder of BiteSized Consulting discuss the evolution of gendered toys and how inclusivity leads to greater empathy.
Raul Alarcón Jr. recipient of Hispanic Federation Lifetime Achievement Award
The Hispanic Federation at their annual gala in New York last night, honored Raul Alarcón Jr. Chairman & CEO of Spanish Broadcasting System with their Lifetime Achievement Award for his passioned efforts to help US Hispanics, bring media focused on the needs of US Hispanics need and his dedication to the US Hispanic advertising, marketing and media industries.
How Can CMOs Rebuild Trust with CEOs?
Over the past decade, chief marketing officers have experienced a regression of trust, appreciation, and longevity. With average tenure of CMOs falling below 40 months and the median tenure at 25.5 months, corporate marketing leaders are searching for answers as the value and recognition of their work is minimized and marginalized
