News
Media Buying ‘Toon’ Up: How to Achieve Better Outcomes Through Digital Media Assurance [REPORT]
Every successful endeavor starts by building a strong foundation, yet millions of dollars have been invested in digital advertising without a foundation of digital media assurance, which has led to ad fraud, lack of transparency, and quality publishers competing with other websites that run ads.
The Programmatic POOP Funnel
Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda Triangle.
How to Win the Final Pitch Presentation Even when the Client Throws You Curveballs
I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.
2022 GRAMMYs Postponed
After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual GRAMMY Awards Show
Time to get serious in 2022 ……..
A couple of questions came to mind regarding some key issues for US Hispanic & Multicultural advertising, marketing, media, public relations and research industry:
The 5 Biggest Threats To Agency New Business In 2022
The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. by Mark Duval - The Duval Partnership
Challenges and opportunities for omnichannel marketers [REPORT]
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more. Chief among the findings was a growing concern from industry leaders about the ongoing challenge of cross-platform measurement.
Sales and Marketing Alignment Fundamentals for Revenue Growth
As the process of buying and selling evolves, customer-facing roles change along with it. Sales and marketing teams have traditionally operated in silos, resulting in tension and preventing each team from fully executing their jobs.
Univision’s TUDN Brings Multi-Platform Coverage of Liga MX’s Clausura 2022
Univision’s TUDN, the multimedia sports brand of Univision Communications Inc., announced its exclusive Spanish-language coverage of Liga MX Clausura 2022 airing across networks Univision, UNIMÁS, and TUDN, streaming on TUDN.TV, TUDN app, and PrendeTV, and broadcasting on the TUDN Radio Network.
Nation’s Teachers More Diverse but Still Lag Racial, Ethnic Makeup of Students
The racial and ethnic diversity of the nation’s 6.6 million teachers has increased since 1990 but has not caught up with the diversity of their students, according to a U.S. Census Bureau analysis of employment and population data.
Latinas Exiting the Workforce: How the Pandemic Revealed Historic Disadvantages and Heightened Economic Hardship [REPORT]
As baby boomers retire in record numbers, Latinas are poised to transform the U.S. labor force and catalyze economic growth. However, the pandemic has made clear that without considerable changes in job protection and safety-net programs, the economic potential of Latinas will be limited.
Trust in America: Do Americans trust the news media? [ViDEO]
The news media industry has gone through a lot of changes in the past 10 to 20 years that have impacted the way news is both produced and consumed. Our researchers discuss the effects of these changes on how Americans trust the news media and assess news and information, including the role of partisanship, misinformation and representation.
Reversing the decline in advertising effectiveness
Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?
The benefits of a bilingual brain [VIDEO]
It's obvious that knowing more than one language can make certain things easier -- like traveling or watching movies without subtitles. But are there other advantages to having a bilingual (or multilingual) brain?
60% of Global Consumers are Frustrated with Navigating Content on Streaming Video Services [REPORT]
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture, and 44% of those surveyed indicate they spend more than six minutes searching for something to watch.
Framil rejoins America Tevé
America CV Network announced the appointment of Francisco Framil as National Sales and Marketing Director for America Tevé Miami and other affiliate stations
Do Americans really expect 2022 to be a better year? [REPORT]
Global survey finds U.S. public glad to leave 2021 behind, but wary of inflation, extreme weather, and cyberattacks; Americans not as optimistic as citizens from many other countries
Census Bureau Projects U.S. and World Populations on New Year’s Day
As the nation prepares to ring in the new year, the U.S. Census Bureau projected the U.S. population will be 332,403,650 on Jan. 1, 2022. This represents an increase of 706,899, or 0.21%, since New Year’s Day 2021, and 954,369, or 0.29%, since Census Day (April 1) 2020.
12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.
VAB and 4A’S join ANA Cross-Media Measurement Effort
The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative.
