News

The holy grail of today’s workplace is high employee engagement. According to Gallup’s oft-cited research on the topic, just about one-third of U.S. employees are engaged on the job. That number drops to 13% worldwide, and has held steady for years. Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity.

With changing business dynamics and increasing layers of complexity, expectations of the CPO role have increased. Insights from Deloitte’s 2021 Global CPO Survey suggest that building capabilities focused on agility is CPOs’ best bet to meet and exceed them.

The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

NBCUniversal Telemundo Enterprises announced the creation of Telemundo Streaming Studios, a studio exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”  By Adam Jacobson – Radio TV Business Report

THEMA América celebrates the 17th Anniversary of Canal 22 Internacional, the cultural channel of Mexico in the U.S., in May.

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

Univision’s TUDN announced its multi-platform coverage for the highly-anticipated UEFA EURO 2020.

Trust matters. BrandZ data show that trust is highly correlated with brand preference and equity for all types of brands. Brands that are highly trusted see stronger growth over time.

Estrella Jalisco is partnering with the world’s first LGBTQ+ mariachi band, Mariachi Arcoiris, bringing families free performances and encouraging open conversations about machismo culture, inclusivity, and identity — with a refreshing cerveza in hand.

The Better with Pepsi creative campaign debuts today with eight new national commercials.

There are many ways to execute content on behalf of people and brands.

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

A new study suggests a majority of people think the pandemic will lead to permanent change, both at work and at home

A follow-up to last year’s COVID-19—A Hispanic Perspective, this report is comprised of information gathered through a variety of sources, including digital activity and social listening. Developed to provide a snapshot of the “mood” of the market, the report identifies fact-based opportunitiesfor brands to make culturally relevant connections, as well as pitfalls they should avoid.

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

The ANA announced it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”

The U.S. Census Bureau released the first population counts from the 2020 Census.

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech’s international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.