News
Nissan thrills sports fans with first in-culture, in-language Latino ‘big game’ experience
Nissan and TelevisaUnivision are teaming up for an exclusive in-culture, in-language broadcast experience for Latino viewers as part of Univision’s coverage of the big game.
PAWS4you showcases Adoptable Dogs Matching the Breeds
PAWS4you, an animal rescue organization based in Miami, is seizing the excitement of the biggest sporting event of the year to launch a compelling pet adoption initiative that gives the local community an opportunity to adopt dogs of the same breed featured in TV commercials during the Big Game. “See a dog. Adopt a dog.” will be the call to action for a campaign that aims to raise the visibility of dogs in need of nurturing and loving homes in Miami.
ACA Marketing marks milestone: Over 150 Out-of-Home Latin Music Campaigns Across Six Continents in 2023
The Latin music industry has experienced a remarkable expansion, becoming a global cultural phenomenon, setting new milestones, and captivating audiences worldwide. As part of this extraordinary journey, out-of-home advertising (OOH) has emerged as a pivotal element in the success of Latin music marketing strategies.
NBCUniversal set for Annual One24 & Upfront Events
NBCUniversal announced the dates and locations of the company’s two marquee events, One24 and Upfront. Together, these industry events will demonstrate the technological advancements that power NBCUniversal’s premium content as well as the celebrated IP and iconic talent that bring inspiring stories to life every day from across the company’s vast portfolio.
Don’t Underestimate the CMO-CFO Relationship
There is a tremendous amount of emphasis on the relationships between CEOs and CMOs. However, what is often overlooked is the relationship between the CMO and CFO, who by nature, work closely together due to the changing nature of budgets and allocations for various projects and investments (such as on tech uses).
FIFA World Cup 2026 Miami Host Committee announces co-chairs to support FIFA World Cup 26
Before any referee blows the whistle to officially start a FIFA World Cup 26 match inside Hard Rock Stadium just over two years from now, the responsibility of galvanizing business and community support for the world’s largest sporting event in Miami-Dade County begins with bringing together strong community leaders to guide the effort.
Canela Media to amplify Hispanic Political Engagement
Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.
Nielsen Expands National Out-Of-Home Panel, Bringing Coverage to 100% of U.S. TV Households
Nielsen announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
WPP Merger Reflects Larger Trends Gripping the Ad Industry
When WPP announced in October that it would merge two of its largest agencies, Wunderman Thompson and VMLY&R, to create VML, the move put a much brighter spotlight on the consolidation that's been sweeping through the ad industry.
With No Sign of Recession, NRF Economist Says Labor Market and Interest Rates Will Play Major Roles in 2024
After a better-than-expected performance in 2023, what happens with the economy in 2024 could depend largely on the labor market and what the Federal Reserve does with interest rates, National Retail Federation Chief Economist Jack Kleinhenz said.
Casanova//McCann appoints Karla Acevedo-Chazaro as Chief Client & Operations Officer
Ingrid Otero-Smart, President/CEO of Casanova//McCann, announced the appointment of Karla Acevedo-Chazaro as EVP, Chief Client & Operations Officer, effective immediately.
The Latest Trends in Hiring
Robert Half, a consulting firm, recently released new findings regarding hiring trends and employee wants and needs. The new year brings a hiring wave, as 57 percent of respondents to Robert Half's "State of U.S. Hiring Survey" stated that they plan to hire for permanent positions in the first half of 2024. Many companies are also resuming projects they previously paused.
A Stronger Nation: New Federal Data Show More Adults Earning College Degrees
Lumina Foundation released the annual Stronger Nation report, highlighting results in its online data visualization tool for tracking working-age adults with degrees and other credentials of value.
Americans’ Use of Mobile Technology and Home Broadband [REPORT]
In a far cry from the early 2000s, most U.S. adults today say they use the internet (95%), have a smartphone (90%) or subscribe to high-speed internet at home (80%), according to a Pew Research Center survey conducted May 19 to Sept. 5, 2023.
Americans’ Social Media Use [REPORT]
Social media platforms faced a range of controversies in recent years, including concerns over misinformation and data privacy. Even so, U.S. adults use a wide range of sites and apps, especially YouTube and Facebook. And TikTok – which some Congress members previously called to ban – saw growth in its user base.
Beyond big data: The audience watching over the air
There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, portion of TV homes continue to thrive on the over-the-air (OTA) broadcast programming they access for free using digital antennas—even when more than 70% of homes now have at least one smart TV.
The Ins and Outs Of Election 2024 Audience Targeting
Held during the throes of the COVID-19 pandemic, the 2020 election cycle was deemed a “digital election” as traditional campaign tactics shifted online. According to the 2020 Political Advertising Report, political digital advertising spend grew 4.6x from 2018 to 2020.
2024 sports industry outlook [REPORT]
As the global sports industry continues to navigate a period of massive transformation, our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
The Rise of AI in Agencies
When it comes to the use of generative artificial intelligence (AI) among advertising and marketing agencies, class is in session. Razorfish, which is part of Publicis Groupe, has put special emphasis on equipping its employees with generative AI skills in the past year or so. Courses are offered both in-person and online via Marcel, a customized AI platform for Publicis employees. "We've held trainings to instruct staff through workshops and lunch and learns, both virtually and in our offices, to teach our teams about the latest developments across various AI tools and use cases," says Josh Campo, CEO of Razorfish, whose clients include Church & Dwight, Dove, and Samsung. "We also continuously inform them of the latest risks and have broader guidelines on the best practices to ensure safe AI use in every circumstance."
Hispanics Consumer Confidence Stronger Heading into 2024
Hispanics are feeling more optimistic about their financial situations heading into the new year, despite facing a year of rising costs, according to a poll released by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI).
