News
America Is Getting Older
The nation’s median age increased by 0.2 years to 38.9 years between 2021 and 2022, according to Vintage 2022 Population Estimates released today by the U.S. Census Bureau. Median age is the age at which half of the population is older and half of the population is younger.
The Change Agencies of Independent Multicultural and LGBTQ PR Firms Nearly Doubles In Size
Six independently-owned and operated public relations firms operating in six markets nationwide have joined The Change Agencies, the national network of independently-owned multicultural and LGBTQ public relations and marketing firms that launched in June 2019.
Try Creators to Optimize Influencer Marketing
In the last few years, influencer marketing has been one of the fastest-growing trends in digital marketing. As part of marketing's "pivot to video," influencer marketing helped advertisers like Dunkin' and McDonald's achieve marketing success.
Why a Great TV Viewer Experience Is About More Than Creative
How ad repetition, ad latency, and downtime between ads present a growing challenge in today’s multiscreen TV world
The eccentric Lion from Los 50 confirms more of his chosen celebrities
The eccentric Lion from Telemundo’s new reality, Los 50, confirmed more celebrities who will join the most ambitious reality on Hispanic TV premiering Tuesday, July 18 at 7pm/ 6c. Luis “El Potro” Caballero, Sebastián Caicedo, Nicole “Nicky” Chávez, Jessica Coch, Lambda García, Julia Gama, Julieta Grajales, Fernando Lozada, Dania Méndez, Ojani Noa, Luis Ordaz “Rey Grupero”, Yulianna Peniche and Alam Slim confirm their arrival to the luxurious hacienda, where they will be disconnected from the outside world and have to endure all the drama in their hopes of winning up to $350,000. The remainder of the 50 participants will be unveiled during premiere night.
2022 LDC U.S. Latino GDP Report [REPORT]
As a summary for the economic performance of Latinos, the 2020 U.S. Latino GDP is extraordinary. The total economic output (or GDP) of Latinos in the United States was $2.8trillion in 2020, up from $2.1 trillion in 2012, and $1.7 trillion in 2010. If Latinos living in the United States were an independent country, the U.S. Latino GDP would be the fifth largest GDP in the world, larger than the GDP's of the United Kingdom, India or France.
Republica Havas Takes Home Two Cannes Lions
Republica Havas is the winner of two Cannes Lions from the 70th International Festival of Creativity for “The Name Confusion” – a campaign created for the Fight Against Alzheimer’s Association and Racing Club Argentina to shed light on name confusion, an early symptom of Alzheimer’s disease.
Top trends from The CMO Survey [REPORT]
The latest edition of The CMO Survey features responses from 314 senior marketing executives on the issues top of mind for marketing leaders and stakeholders. From tech and talent to customer insights, the current survey provides insights into what’s impacting the world of marketing and how marketers are approaching strategies, spending, and organization in a time of economic uncertainty.
Podcasting’s Largely Untapped Hispanic Frontier
At the Hispanic Radio Conference panel on Podcasting and On-Demand Audio, industry experts gathered to discuss strategies for creating podcast content that resonates with Hispanic audiences and attracts advertisers. With a growing interest in podcasts among Hispanics, the panelists shed light on key insights, demographics, preferred platforms, and effective advertising techniques to captivate this vibrant market.
Hispanic Radio Execs Weigh In On AM, 2024 Political
The Executive Roundtable at the Hispanic Radio Conference brought together industry leaders to discuss key topics and trends impacting the Hispanic radio landscape. Moderated by Jay Meyers, President/CEO of Broadcast, Management, and Technology, the panel included Eric Garcia, VP of Multiplatform Sales at TelevisaUnivision, Donny Hudson, EVP Local Media at SBS, Maire Mason, EVP/GM at Spanish Broadcasting System, and Jeffrey Liberman, President/COO of Entravision.
Canela Media announces Verano Canela, A Curated Summer Content Lineup
Canela Media announced its 2023 Verano Canela (Summer) programming schedule. Canela.TV’s Summer content collection will include new originals and exciting premieres across all Canela.TV verticals: Canela Deportes, Canela Kids and Canela Music.
ESTRELLA NEWS receives “ACHIEVEMENT IN FAST PROGRAMMING” Award at NEXT TV SUMMIT
Estrella News, the 24/7 Spanish-language FAST (Free Ad-supported Streaming TV) news channel of Estrella Media, was awarded the prestigious "Achievement in FAST Programming" award at yesterday’s Next TV Summit. This recognition highlights Estrella News' outstanding contributions and leadership in Spanish-language FAST programming.
Soccer’s Next Frontier: Latinas
With the ninth edition of the FIFA Women’s World Cup taking place this summer in Australia and New Zealand, women and sports will once again be in the global spotlight. By Natalie Boden - CEO and Founder, BODEN
Hispanic Feel More Excluded from American Culture and Disregarded By Big Brands
A comparative analysis of Hispanic sentiment from 2018 to 2023 reveals an alarming drop in how Latinos feel their values are shared or reflected by the majority of Americans, including big brands.
Building a culture of creative effectiveness [WHITEPAPER]
WARC, the global authority on marketing effectiveness, in association with LIONS and the Association of National Advertisers (ANA), has released a white paper, 'Building a culture of creative effectiveness', outlining a new three-step framework to help brands develop a culture of creative impact to unlock growth.
Telemundo introduces FIFA WOMEN’S WORLD CUP 2023 Broadcast Team
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, unveils its complete broadcast lineup and announce teams, featuring a commentary team with the most women ever in Spanish-language U.S. media history.
Entravision Appoints Michael Christenson as Chief Executive Officer
Entravision announced that Michael Christenson has been appointed Chief Executive Officer, effective July 1, 2023.
Gen Z Discover Podcasts Through Social Media [REPORT]
Gen Z monthly podcast listeners in the U.S. got an early start in listening to podcasts, are likely to discover podcasts through social media, and take action because of podcast ads.
Global Ad Market Keeps Growing due to counter-cyclical vertical and retail media
The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $842 billion this year, +4.6% growth vs. 2022 ($805bn).
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.
