News
Navigating the Beer Industry’s Crossroads: Balancing Erosion and Growth
In the realm of corporate America, the interplay between brand erosion and growth is an intricate dance that shapes the journey of iconic names like Budweiser and Bud Light. As we ponder the ever-evolving beer landscape, a powerful lesson surfaces — one that underscores the significance of embracing cultural trends for enduring, long-term growth. This perspective resonates deeply, especially for those of us devoted to multicultural communities. By: Gabriela ‘Gaby’ Alcantara-Diaz, Founder, President of Semilla Multicultural, Inc.
Nostalgia Marketing: A Powerful Source of Emotion
Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it's unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences, and media.
Fundamental Behaviors Amongst Diverse Consumers, Prompting a New Era in Healthcare Marketing [REPORT]
Health and wellness advertising agency THE 3RD EYE, released its exclusive report "Defining Health & Wellness, And The Barriers to Change".
Why Online Research Panels Lack Socioeconomic Representation
Online research panels in Latin America often underrepresent lower socioeconomic groups, despite being a larger proportion of the population. Individuals with higher incomes, on the other hand, are often overrepresented compared to those with lower incomes. This mismatch can lead to potential challenges, but market researchers can mitigate these risks by carefully considering the composition of their panels and taking steps to ensure that they are getting accurate and reliable data.
ChatGPT is not taking over the world yet, but it may lead to legal trouble [REPORT]
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar.
How CMOs Can Cultivate Relationships Throughout the Organization [VIDEO]
Sandeep Chennakeshu, COO at digital-imaging radar company Uhnder, says that the onus to involve marketing more deeply in the organization's strategy planning and decision making isn't entirely on the CMO or marketer. In fact, he says he must come from a top-down culture that starts with the CEO. However, he does offer some tips for actions CMOs can take directly, as well.
2023 Statistical Yearbook [REPORT]
This report represents the first publication of the Statistical Yearbook for the Arts, Culture and Creative Industries in Puerto Rico. It is a compilation of 10 reports with multiple data sources that present a profile of the cultural and creative sector in Puerto Rico. These data are presented as part of the objectives of the LabCultural as a cultural observatory and within the framework of the creation of a Cultural Information System for Puerto Rico.
Canela Media names Eric Tourtel as President of Latin America
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
Facts on Latinos in the U.S.
There were 62.5 million Latinos in the United States in 2021, accounting for approximately 19% of the total U.S. population. In 1980, with a population of 14.8 million, Hispanics made up just 7% of the total U.S. population.
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in partnership with ID Comms, covering the major trends shaping programmatic advertising over the coming 12 months together with practical guidance for advertisers evolving their programmatic and ad tech capabilities.
Entravision announces extension of NFL Partnership for Exclusive National Spanish Radio Broadcast
Entravision Communications Corporation will bring listeners the most extensive Spanish language radio broadcast coverage of the NFL for the 2023-24 season. For the 9th consecutive season, Entravision will broadcast 51 prime NFL games in Spanish across its US owned-and-operated radio stations and in key markets through affiliate partnerships that include Latino Media Network.
How to make a strong start as a CEO [PODCAST]
Seize the first year in the role as an opportunity for both personal and institutional renewal.
TWO TOP HISPANIC TV LEADERS KEYNOTE AT 21ST ANNUAL HISPANIC TV SUMMIT – WEDNESDAY, SEPTEMBER 13, 2023, IN NYC
The 21st Annual Hispanic Television Summit, programmed by Schramm Marketing Group, will feature two distinct one-on-one keynote interviews by two of today’s leading executives in Hispanic television. The morning keynote interview features Beau Ferrari, the Chairman of NBCUniversal Telemundo Enterprises. The Summit’s afternoon will open with a keynote conversation with Ignacio “Nacho” Meyer, the President of Televisa Univision Networks. The Annual Hispanic Television Summit is the premier event for those in the business of television for Hispanic audiences, worldwide.
New Campaign from The Ad Council and Alzheimer’s Association Encourages Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer’s Disease
The Ad Council, in partnership with the Alzheimer’s Association and creative agency Lopez Negrete Communications, launched new public service advertisements (PSAs) “Some Things Come with Age” in an effort to increase early detection of Alzheimer’s and other dementias within the Hispanic community by raising awareness of the early signs and symptoms.
Telemundo presents Spain v England 2023 FIFA Women’s World Cup August 20
Telemundo, the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™, presents coverage of a historic Final featuring two teams who have reached the championship for the first time. Coverage of Spain vs. England begins on Sunday, August 20 starting at 5 a.m. ET with the Final match kicking-off at 6 a.m. ET LIVE on Telemundo, Universo and Peacock.
AM/FM: Over-the-Air, Streaming, and Both
The audio space is a dynamic environment, and Edison Research’s unique Share of Ear® survey has been recording the changes in this space for nearly ten years. As has been well documented, the biggest transformations we have seen over time relate to the rise of the smartphone and the reallocation of listening time from other devices to the mobile phone.
NFL expands Hispanic focused music partnership
The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season.
Noticias Telemundo New Look Midday Newscast Debuts August 21
Noticias Telemundo announced the appointment of award-winning journalists Nicole Suárez and Octavio Pulido as the new co-anchors of “Noticias Telemundo Mediodía,” the network’s midday newscast which airs weekdays at 12:30 PM ET.
Can Mega TV Buyer Save Americano Media?
According to El Nuevo Herald, the McClatchy Co.-owned Spanish-language daily newspaper serving Miami, Americano Media has “run out of money” and has been unable to make payroll since May. By Adam Jacobson – Radio TV Business Report
