ImpreMedia announced that it has completed an unprecedented engagement study of its audience. The study demonstrates that impreMedia households are on average bigger, more connected with one another, more engaged with their media of choice, and more likely to influence the purchase decisions of others when compared to the general Hispanic market and to Spanish TV viewers in the US
Newspapers
Al Dia Newspaper moves to maximize readership and revenues.
According to Alejandro Sanchez – Publisher of Al Dia in Dallas, the newspaper will go from being a daily newspaper to a Wednesday and Saturday edition only. Due to their effective home delivery strategy, they already enjoy major readership increases and advertising revenue on these select days of the week.
HOY is in the timing.
There was a time when the demise of the New York Spanish language daily, HOY, would have sounded like sweet music to my ears.
The news of HOY’s closing would have come in a similar fashion as it did last week: a phone call from some agency friend asking if the rumor could be true, a news bit on 1010Wins Radio, or some email or news clipping from the New York Daily News business section. In those days I would have been thrilled. A celebration might have followed…at least at my office.
By Roger Gonzalez. Click above.
Puerto Rico Daily Sun hits newsstands.
The Puerto Rico Daily Sun (PRDS), the island’s first newspaper organized as a cooperative, will publish its first issue on Wednesday, October 22, to address the needs of the local English-language readership.
The Puerto Rico Daily Sun to hit the stands this month
Heads up English-speaking community: the Puerto Rico Daily Sun is on its way. The newspaper, created by a group of 90 former San Juan Star employees who have formed the Cooperativa Prensa Unida, is set to see light this month, according to Marisol Lora, Operations Coordinator for this team.
