Newspapers

A year and a half ago in anticipation of what undoubtedly would become the greatest impact the Hispanic vote would have on any Presidential Election to date, I began the long and tedious process of trying to convince the folks at the presidential candidate’s headquarters that newspaper advertising would make a great vehicle to advertise their message to Hispanics and secure votes. Together with a colleague, we hit up everyone from Richardson to that long-shot democratic rising star, Senator Barack Obama. By Roger Gonzalez. To view El Blog CLICK on link above.

impreMedia Chairman and CEO, John Paton, announced a new management structure at its New York properties: El Diario La Prensa and Hoy Nueva York.

The largest newspaper in Puerto Rico El Nuevo Dia owned and operated by the Ferré-Rangel family, began publishing five years ago in Orlando Florida as El Nuevo Dia de Orlando.

The entry into the Orlando market mirror the growth of the Hispanic population and continued migration of Puerto Ricans from the island.

Chicago based Hispanic Solutions, parent company of Papel Media, is restructuring its organization. Founder and now former CEO John Trainor is leaving to assume the role of General Manager at the Tribune Company‚s HOY in Chicago.

Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement.

Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular.

Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.

ImpreMedia led in awards received by the National Association of Hispanic Publications’ (NAHP) 23rd Annual Conference with 27 awards and 9 of them Gold. The José Martí Awards for Excellence in Hispanic Print represents the most prestigious Hispanic media awards in the nation.

“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. By Roger Gonzalez – Alliance Media & Communications CLICK above on El Blog.