Radio

As the old saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” This is especially true in radio selling and buying, where a reliance on expensive ratings data and audience demos leads to buys made on the description of an audience rather than the actions of an audience.

Radio’s weekly reach is now 97% of March’s numbers, as fall changes are driving more consumers to tune in. When examining AQH, which benefits from the Headphone Adjustment implemented with October 2020 measurement, listening grew 6% (4% can be attributed to the adjustment and 2% to organic growth).

How have the past seven months changed or refocused Hispanic media’s service to its consumers and its clients?  By Adam Jacobson – Radio TV Business Report

The ability to measure AM/FM radio’s ability to drive viewership to TV premieres and events is now exceptionally accurate. Nielsen’s “Promo Effect” study uses the 80,000-person Portable People Meter panel.  By Pierre Bouvard

The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.

Entravision Communications Corporation announced the launch of a new local morning radio program, the Shoboy Show. Hosted by Edgar “Shoboy” Sotelo, the program will premier and air every Monday-Friday 8AM-11:59AM CT / 6AM-9:59 AM PT

Social justice initiatives designed to bring long- needed advancement of positive change to the nation’s African American community have surged to the forefront in the weeks since the murder of George Floyd at the hands of Minneapolis Police Department officers.

Recently while reviewing an audio media plan with a major client we noted that while they were using a vast array of AM/FM radio programming content, they were not buying Spanish radio. The response was, “We get the audience with a general market buy.”  Was that really true? Can a general market buy with only English language stations do an effective job of reaching Hispanics and Spanish speakers? We turned to Oliver Marquis, VP Media Analytics at Nielsen, for assistance.  By Pierre Bouvard / Westwood One

Radio provides consumers with a reassuring presence in challenging times

HRN Media Network, a Gen Media Partners company, has expanded its platform with recognizable Hispanic personalities and sports programs in its lineup.

English Premier League returns after the season stoppage forced by COVID-19, and UNANIMO Deportes, the official Spanish radio of the Premier League in the United States, will bring all the action and excitement to fans.  The first event to be broadcast by UNANIMO Deportes Radio will be Manchester City vs. Arsenal, on Wednesday, June 17th, with coverage beginning at 2:45 PM ET.

While it is common for many Hispanics in the radio business to dream of owning their own station or stations, historically they have found it to be a path under construction, with many roadblocks.  By Amador Bustos

Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.

SBS Entertainment will celebrate Father’s Day throughout the month of June with a special edition of its ‘Mi Casa Es Tu Casa Live Music Series.’ Alejandro Fernandez, Banda MS, Gerardo Ortiz and Christian Nodal will headline the exclusive live audio stream performance series across some of SBS’s leading radio stations and the LaMusica app.

The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.  By Adam Jacobson

Uno Radio Group and iHeartMedia announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico.

Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.

Univision Los Angeles announced the expansion of their POSiBLE platform with the launch of POSiBLE Radio, a one-hour radio program designed to offer current and aspiring Angeleno small business owners the resources, tools, and information to start, grow and maintain small businesses during these turbulent times.