Radio

NPR and Edison Research released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising.

HRN Media Network has inked a deal for their afternoon network talent Erazno Y LA Chokolata with two top 10 market stations, powerhouse WLEY-FM, Chicago and KMVK, Dallas.

SBS has signed an agreement naming Katz Media Group its media representation company.  By Adam Jacobson- Editor-in-Chief / Radio + Television Business Report

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.  

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

La Grande 107.5 (KMVK-FM/Dallas) (La Grande 107.5 CON LOS SHOWS MAS PERROS DE LA RADIO)  is the newest affiliate for Erazno y la Chokolata, the top-rated afternoon-drive Spanish-Language radio show from the HRN Network.

Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date.  Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.

Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed.  By Buzz Knight / BuzzKnightMedia.com

Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.

Salem Media Group, Inc. announced that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680.

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

The National Association of Broadcasters (NAB) announced the creation of an advisory committee to the NAB Board of Directors that will provide insights and suggestions on diversity, equity and inclusion (DEI) issues.

Yesenia Bello has been selected to serve as iHeartMedia’s first SVP of Diversity and Inclusion. She reports to Chief HR Offier and Chief Diversity Officer Michele Laven, who Bello will work closely with “to drive comprehensive long-term and measurable diversity and inclusion strategies across iHeartMedia.”  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

Searchlight III UTD and ForgeLight‘s acquisition of a majority stake of Univision Holdings formally closed. As such, Searchlight, a private investment firm founded by CEO Wade Davis, and associated entity, ForgeLight — an operating and investment company focused on the media and consumer technology sectors — are now the holders of shares in Univision previously held by Madison Dearborn Partners, Providence Equity Partners, TPG, Thomas H. Lee Partners, and Saban Capital Group.  As expected, Davis assumed Univision’s Chief Executive chair from Vince Sadusky.  What wasn’t expected: a major house cleaning in Univision’s C-Suite.  By Adam R Jacobson – Editor-in-Chief, Radio + Television Business Report

As first reported by Inside Radio, Nielsen will no longer include the ratings for non-subscribing radio stations in the summary dataset that fuels the major buying systems used by agencies and advertisers. The new policy goes into effect in 2021 and ad agencies are still figuring out how to deal with not having a view of the total market when placing ad buys.

The medium is a major linchpin for cultivating relationships and serving communities