Top News
Will Brands Abandon DEI When the Going Gets Tough?
While some brands earn good grades on diversity, equity, and inclusion, many companies lack a long-term commitment
BODEN Helps Brands Tap the Power of the Mamiverse
Latina moms are an ever-present force in the lives of their family unit, shaping its core values and identity, driven by a deep-seeded relationship with la cultura. They work hard, love harder and oftentimes appear to truly do it all. But this passion and perseverance extends well beyond the home.
Creating a Data Analytics Mindset
How to shift planning efforts to focus first on data and analytics that fuel better decision-making
Six secrets of unleashing the power of retail media
The $45 billion US retail media market is surging as retailers capitalize on the consumer shift to e-commerce while offering advertisers access to their unique audiences and data insights.1 Yet capturing advertising spending as a retail media network (RMN) is far from guaranteed. Advertisers are spoiled for choice across the RMN landscape, and the number of RMNs is growing by the day. The question is which RMNs will raise the bar to meet the needs of the sophisticated modern marketer.
State of PR 2023 [REPORT]
How PR pros spend their time, engage with journalists and use social media in 2023
Despite Economic Uncertainty, Now Is the Time to Invest in Advertising
In the face of economic uncertainty, rising inflation, and smaller advertising budgets, many agencies and brands are understandably hesitant to invest in advertising. However, the reality is that advertising is still an essential tool for building brand awareness, driving sales, and growing a business.
César Conde receives FACE Excellence Award, highest Cuban-American recognition
César Conde, Chairman of NBC Universal News Group, was honored here today by Facts About Cuban Exiles (FACE) which recognizes the most accomplished individuals in the U.S. Cuban American community. The event took place at the Coral Gables Country Club near Miami.
New 2022 Population Estimates Show Most Large Cities and Towns Grew Faster or Lost People at Slower
Many cities at the core of large U.S. metropolitan areas were no longer among the largest population losers in 2022, reversing a pattern seen during the first full year of the COVID-19 pandemic in 2021.
Facebook Waning, TikTok Gaining Among U.S. Moms [REPORT]
It’s May and that means Moms are on our mind, having just celebrated Mother’s Day and released our Moms and Media 2023 study. The report combines data from a sample of U.S. Moms from Edison’s Infinite Dial® (sponsored by Amazon Music, Wondery and ART19), with recent data from an additional online survey of Moms. One top-of-mind finding fresh from this latest report is that fewer Social Media Moms are using Facebook most. Among Moms who use any social media, 54% say they use Facebook most. Notably, back in 2017, a solid 72% of Social Media Moms cited they used Facebook most. As the graph below illustrates, Facebook’s dominance has been trending downward.
AI Revolution: Transforming the Creative Industry and Unleashing Imagination
As the CEO of Latin2Latin Marketing, also known as L2L, I have seen firsthand how Artificial Intelligence (AI) can create immense value for our clients in the Hispanic and Multicultural marketing industry. Our award-winning agency embraced AI since its inception, to craft effective strategies to enhance and speed up our work on behalf of clients in many ways- including but not limited- to research, content development, analysis, problem solving, processes and so on. Personally, I have been studying AI for the past three years as part of being a member of the CEO Roundtable, hosted by Clark Leadership. By Arminda “Mindy” Figueroa
