Top News
MaGO PR to lead PR Campaigns for the Presidio Trust Communications
The Presidio of San Francisco, one of America’s most visited national park sites within the Golden Gate National Recreation Area, has selected MaGO PR, a full-service 360° bilingual PR/Communications firm, to lead specialized multicultural media relations. The agency will help build awareness for the Presidio’s many amenities, including summer programs and events and activities around the park.
Lorraine Cortés-Vázquez
As substantive agents of change, few Latino leaders have had an impact that can so broadly encompass government, corporate and non-profit spheres. Lorraine Cortés-Vázquez is that rare case. Today, this Bronx-born American of strong Puerto Rican and Dominican roots, who had already made us proud of her high-level post as New York State’s Secretary of State, is the current Commissioner of the New York City Department for the Aging. However, it was her leadership position at the iconic non-profit social giant, AARP, that allowed Cortés-Vázquez to potentiate and expand the multifaceted mission of empowerment, and the commitment of that organization, to the highly populated 50-plus Latino and Multicultural segments, while - at the same time - strengthening, like never before, the presence of the AARP brand in the national Hispanic media landscape.
Ana Madan
Ana Madan has championed Hispanic marketing efforts and has been an advocate for her community within the McDonald’s system throughout her career. Her last name, Madan, is synonymous with torch-bearing that started with her father, Roberto, and has been continued with Ana in promoting “golden opportunities”for Latinos in America.
HMC announces Shortlist for the 2023 HMC Strategic Excellence Aawards
After a record number of entries, 16 US-based agencies representing 27 campaigns in seven categories have made the shortlist of finalists for the Hispanic Marketing Council (HMC) Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency*. Winners will be announced at the HMC 2023 Annual Summit in New York City on April 27.
What is Gen Z?
Generation Z comprises people born between 1996 and 2010. This generation’s identity has been shaped by the digital age, climate anxiety, a shifting financial landscape, and COVID-19.
Cristina Saralegui
Cristina Saralegui’s incredible career as a talk show host, entrepreneur, and advocate for various causes is viewed as one of a champion who broke new ground and revolutionized Hispanic media and the storylines about the Latino community. One could say creating powerful editorial content ran in her veins, as her father was a publishing icon in Havana. However, Cristina’s parents did not initially support her career aspirations. Nonetheless, Cristina pursued a career in communications and creative writing and would eventually become the editor-in-chief of Cosmopolitan en Español. Under her joint leadership with dear friend, Helen Gurley Brown, the publication became a huge success in the U.S., Latin America and Spain.
Teresa Menéndez
When it didn’t exist, the Latinas we recognize this month often built the infrastructure. Teresa Menéndez was definitely one of them. Teresa started her path in market research via a work study program at Florida State University that helped her fund her education. At that time, the Florida State Legislature had granted monies to FSU to assess the economic impact the influx of Cubans would have on the state. Upon graduation, Teresa was hired by a local research firm, where she managed general consumer research projects for Coca-Cola. While Teresa found that work to be interesting, she was passionate about assignments where she could utilize her knowledge and skill sets in Hispanic research beyond Florida, and she began searching for firms that specialized in the Hispanic consumer audience and with projects that were national in scale. In doing so, she realized there were only two, and in 1980, she founded Menendez International Hispanic Research.
The Hispanic Growth Engine Post Pandemic
A key responsibility of marketers is to identify growth opportunities. It would be easy to overlook the strength of the U.S. Hispanic market if you were not aware of their impressive economic performance before and during the pandemic. The Latino Donor Collaborative published their latest annual report that paints a powerful picture of resilience. It confirms the dominance of Latinos in the growth of the new mainstream economy. By Roberto Orci
U.S. ADVERTISING MARKET REMAINS RESILIENT THANKS TO MEDIA INNOVATION
Vincent Létang, EVP, Global Market Research at MAGNA, and author of the report, said: “In a similar economic climate, ten or twenty years ago, the U.S. advertising market would almost certainly fall off a cliff. Things are different in 2023 because of media innovation fueling marketing demand. The organic drivers that boosted the ad market in 2021 and the first half of 2022 are still around and mitigating the impact of stressful economic signals. Such organic drivers include the rise of retail media networks which are redirecting billions of marketing budgets dollars into advertising formats.
Even outside car, twice the amount of listening time in the U.S. is spent with AM/FM radio compared to streaming audio
Part three of our series on the strengths of AM/FM deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van - but you get the idea.
