Top News
How many shows must one buy to reach the majority of weekly podcast listeners in the U.S.?
When advertisers look at the podcasting space, they are met with the reality of a world filled with hundreds of thousands of shows, many of which have valuable, loyal audiences. All across the spectrum there are effective podcasts targeting niche audiences that can really pay off for the right advertiser. If, for instance, one is selling small-batch, high-end whiskey, one can advertise on shows for people who are interested in such.
Roman To Support Lara At TelevisaUnivision
Now, it is known that the company's Regional President for the eastern region, Antonio Roman has been elevated to EVP of Local Media Sales at TelevisaUnivision. He will oversee all revenue for TV, radio and digital and report to Lara, now President/Local Media, while all of the local sales executives will report to Roman.
Hispanic Population Is Younger But Aging Faster Than Non-Hispanic Population
While younger than the non-Hispanic population, the Hispanic or Latino population has aged faster over the past decade, according to 2020 Census data.
Staying ahead: How the best CEOs continually improve performance
Like everything about the CEO role, the dynamics at play are as much about the institution as they are about you.
71% of CMOs Believe They Lack Sufficient Budget to Fully Execute Their Strategy in 2023
The survey revealed that marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022
5 Benefits of CTV Advertising
CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.
ESTRELLATV launches `CINE ESTRELLATV’ and `CINE DE FAMILIA’
EstrellaTV kicks off its summer weekend programming with the debut of two Sunday movie series, Cine EstrellaTV starting this Sunday, May 28 at 9 p.m./8 p.m. CT, and Cine de Familia, on Sunday, June 4 at 9 p.m./8 p.m. CT. The series will continue on Sundays throughout the summer, with Cine de Familia on the first Sunday of every month, and Cine EstrellaTV on all other Sundays.
OPEN announces the appointment of Vergara as Managing Director for US Market
Open - Marketing and Communications Studio - announces the appointment of Millie Vergara as Managing Director to lead the operations in the United States and actively collaborate on client campaigns worldwide.
WOMEN’S HEALTH MONTH: THE ROLE OF MEDIA AND REPRESENTATION IN HEALTHCARE
As we observe Women’s Health Month in May, it is crucial to recognize the various factors influencing healthcare equity. An often overlooked driver… is media - the TV shows, movies, and social media content we consume. Media can profoundly shape our perceptions about people, influencing access to healthcare and the presence of biases and disparities. by Stacie de Armas, Senior Vice President of Diverse Intelligence & Initiatives at Nielsen
No Turning Back: AI Is the Future of Social Media
Just as we've witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the Internet, and in the coming years it's going to shape social media, and the way people use it, more than any other variable.
