Top News
Marta Gerdes passes ……
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry.
ROYAL PRESTIGE appoints DDB and PHD as global agencies
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director.
Top 3 2023 Social & Influencer Trends
Social media trends are constantly changing and it’s important to stay ahead of the curve in order to remain relevant. In 2023, we can expect to see a lot of new developments in the world of social media & followers expecting even more from brands. From new platforms to innovative features on existing ones, these top 2023 social media trends will help you stand out!
Super Bowl viewership transcends platforms and devices
Make no mistake about it, the Super Bowl is the biggest TV event of the year—by a massive margin. Last year’s game attracted more than 101 million viewers, cementing viewership of 100 million-plus for 11 of the past 12 years. For context, the most watched new primetime program in the fall 2022 TV season attracted a viewership of 5.8 million.
Telemundo present first digital Spanish-language coverage of Super Bowl LVII
Telemundo Deportes will present complete Spanish-language coverage of Super Bowl LVII across Telemundo digital platforms with support from the network shows starting today, Feb. 9 through Monday, Feb. 13.
Telemundo to introduce new music specials and content
Telemundo and Billboard announced an expanded partnership for 2023, underscoring the importance of live events and music specials on the network and across all its platforms. Under the new agreement, the companies will collaborate to present the first ever Latin Women in Music, a new music franchise focused on women’s impact in the music industry, complimenting the most prestigious awards show in Latin music, the Billboard Latin Music Awards. The companies will also collaborate throughout the year to bring viewers broader multi-platform offerings with new content and formats that will appeal not only to the core musical audience, but also offer more variety catering to different demographics.
53 % of Companies Removed College Degree Requirements For Jobs in Past Year
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States.
Despite a much larger English-speaking market, Latin American artists are taking the world by storm faster than some of the world’s top superstars.
Bad Bunny created a YouTube account in 2014, and in half the time has reached views superior to Taylor Swift's while approaching Justin Bieber and Ed Sheeran's. Those artists have been on YouTube since around 2006-2007.
Telemundo Deportes to broadcast 2023 SheBelieves Cup from Feb. 16 – Feb. 22
Telemundo, the exclusive Spanish-language home of the U.S. National Teams, presents comprehensive coverage of the 2023 SheBelieves Cup from Feb. 16 – Feb. 22, featuring all six matches of the tournament live on Universo, Peacock and the Telemundo app.
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
