Top News
U.S. Discretionary Retail Spending Fell By 2% in 2022
Total unit sales of U.S. discretionary general merchandise in 2022 were 7% lower than the prior year, and sales revenue fell 2%, according to The NPD Group.
The AXIS Agency launches Brand + Diversity Consulting
The Axis Agency announced it has launched Brand + Diversity Consulting (BDC), a strategic consulting practice dedicated to helping brands solve the biggest equity gaps that continue to affect multicultural populations. BDC will specialize in the healthcare, finance, and education sectors, where the need is greatest.
Majority of companies expect to increase marketing budgets this year, and print could be a beneficiary
Adapt or die: The study also found that 66% of the average marketing budget is allocated to digital channels, while 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months.
2023 Media Sales [REPORT]
The Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across five key topic
CIRCULO CREATIVO USA announces 2023-2024 Leadership
Círculo Creativo USA announced that Virgilio Flores has been chosen as its new president for the 2023-2024 period.
NBCUNIVERSAL TELEMUNDO ENTERPRISES and U.S. Soccer Federation announce multi-year media rights
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation announce a multimedia rights agreement that will make Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms, including Peacock, in the United States.
How long does it take for CPG ad spend to pay back?
At a time when there’s pressure to cut marketing budgets for short term gain, Jon Webb, Managing Partner at Gain Theory explains why this can sacrifice revenue and profit both immediately and in the future.
The future of audience measurement: an echo from the past
Our industry finds itself on the cusp of an inflection point as the VOD businesses that disrupted the linear TV model diversify their operations, which is interestingly a familiar pattern we can trace back in tim
How should marketers use media channels for brand building?
The rise of social media platforms means a growing cornucopia of media channels available to consumers and marketers. While more traditional media channels such as print, television, and point-of-sale continue to serve brands well, in today’s landscape it’s vital for brands to stay up to date with new and emerging media channels as well as optimise the use of traditional channels. Achieving this can be both difficult and time-consuming.
Mirror Digital Announces Key Promotions In Branded Content Division
Mirror Digital is elevating its leadership within the company’s growing branded content division.
