Top News
HITN Celebrates Earth Day All Month Long in April
HITN and Edye expand Earth Day celebrations all throughout the month of April with the Festival de la Tierra to emphasize the importance of caring for our Earth and its inhabitants. The special event will include specifically selected content featuring the awe-inspiring beauty of nature.
The Youth Kaleidoscope [REPORT]
To date, much of the research surrounding Gen Z and Gen Alpha presents a fairly one-dimensional view. Both groups are often portrayed as ‘freedom fighters’ rebelling against systems and structures they have inherited. But much of this sentiment inadvertently puts pressure on these young people to conform and doesn’t look to their individual and nuanced characteristics. It presumes young people to be a uniform monolith instead of a generation pulsating with ideas and passions for their futures.
Mastering the In-House Agency Evaluation
How does in-house marketing evaluate agency performance? Should in-house marketing teams evaluate the in-house agency? If so, should the in-house agency evaluation be different or the same as your external agency evaluations?
Is Your Influencer Marketing Program Compliant?
In 2022, advertisers spent over $16 billion globally on influencer marketing, an 18.8 percent increase over the prior year. Fueling the growth of this sector is the purported return on investment, which claims an average of $5.20 for every $1.00 invested, according to Influencer Marketing Hub.
Jo Muse passes
Jo Muse was born on a red dirt road in Holly Springs, MS to a son and daughter of cotton farmers. Penniless and with the promise of fair wages by Henry Ford their family moved to Detroit MI when he was two. The family went from welfare to work in the auto business. What Jo learned from his parents was applying oneself through poverty, hard work, failure and misfortune. Upon moving to California he fulfilled his dream of creating his own advertising agency named Muse Cordero Chen, Inc., the first multicultural ad agency. Muse would go on to be one of the best known and awarded minority ad men in history.
HMC honors Molson Coors with 2023 Marketer of The Year
The Hispanic Marketing Council (HMC) announced that Molson Coors is the winner of the 2023 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award, including AARP, Ford, Kellogg’s, McDonald’s, Nestlé, Sprint, State Farm, Toyota and Walmart. Molson Coors CMO Sofia Colucci will accept the award at HMC’s 2023 Annual Summit on April 27 in New York City and discuss how leading with in-culture Hispanic insights and investing in original multicultural work has paid dividends.
What is influencer marketing?
Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on informally since the dawn of social media. By 2009, they were sufficiently commonplace for the US Federal Trade Commission to step in and regulate them through the so-called Mommy Blogger law. (China, India, and the United Kingdom have introduced similar regulations.)
The Biggest Mobile Gaming Trends of 2023
But the actual excitement is over where we're headed. If the reports are to be believed, the mobile gaming industry is set to touch $272 billion by 2030. With its majority market share and an experimental approach driven by lower development costs compared with other platforms, mobile leads the gaming industry where others will ultimately follow. According to Data.ai and IDC, mobile gaming is rapidly outgrowing the gaming industry as a whole and has been said to take up 61%of the entire market share last year.
PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition to Identify and Uplift Emerging Hispanic-Owned Food and Beverage Start-Ups
PepsiCo, Inc. announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.
Lizette Carbajal named VP of Community Relations & Communications for Telemundo 52 & NBC4
Lizette Carbajal has been promoted to Vice President of Community Relations and Communications for Telemundo 52 Los Angeles/KVEA and NBC4 Southern California/KNBC. Effective immediately, Carbajal will lead community engagement and communications strategies for both stations.
