Top News
TelevisaUnivision and New ProdCo Marciano Media Group announce partnership on animated Series REGGAETOONS for ViX
TelevisaUnivision and New ProdCo Marciano Media Group (MMG) have partnered to bring the upper-preschool animated series REGGAETOONS to ViX.
Black and Hispanic/Latino entrepreneurs see strong growth, but fewer long-term business opportunities
Despite ongoing systemic barriers and other external challenges, Black and Hispanic/Latino entrepreneurs continue to experience revenue growth, according to the 2022 EY Entrepreneurs Access Network Survey produced by Ernst & Young LLP (EY US).
Modern marketing dilemmas: How can you prove marketing adds value to your brand?
New evidence from Kantar shows how brand building can help you drive market share, command a price premium and set your business up for future growth. And the metrics you need to achieve it.
#WeAre21 reaches NYC Subways
The #WeAre21 program is currently showcasing artist Pablo Marcano’s original art creation featuring Robert Clemente, “TRANSFIGURACIÓN: Peces y Mariposas,” via digital displays in the New York Subway system
How to build brands that resonate
The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand is what people say about you when you’re not in the room.”
How We Talk About the Outlook for Ad Agencies Matters
There were quite a few studies published recently about the outlook for agencies, and last week it seemed like the industry publications ran with them all at once. I may have read one too many negative projections, and the cumulative effect was a little deflating. And it could be just a coincidence, but conversations and opportunities seemed to become more hesitant, too. By Mark Duval - The Duval Partnership
How US consumer behavior is changing: Insights for CPG companies [VIDEO]
With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their brands’ value propositions and invest in innovation.
ZUBI’S Isabella Sanchez named New Chair of the Hispanic Marketing Council
The Hispanic Marketing Council (HMC) announced Isabella Sanchez, Vice President of Media Integration at Zubi will serve as its new chair effective today. Sanchez, who previously served as HMC Treasurer, takes the helm from GroupM Multicultural President Gonzalo Del Fa. Elected as the new treasurer is Gian Pablo Kates, VP of Network Sales at Telemundo. In addition, Luis Miguel Messianu, Founder-Chairman, Alma; Steve Mandala, Chief Revenue & Local Media Officer, Estrella Media; Simon El Hage, Executive Group Account Director, Lopez Negrete Communications; Marina Filippelli, CEO, Orci; and Lisa Torres, President, Multicultural Practice, Publicis Media will also join the HMC board.
Hispanic Marketing Industry Evolution (Part II)
Following up on last month's reflection on the things that have changed and the ones that have stayed the same in Hispanic marketing over the past two decades, I invited three leaders from the media side of our industry. By Isaac Mizrahi / Co-President ALMA Agency
Telemundo releases ‘Hear the Call Campaign’
This World Cup, Telemundo has brought together a passionate group of talent and experts for the coverage of the highly anticipated event in Qatar. With full presence in the ground, the team assembled reflects all the nationalities and interests that fans have been hoping for. From former Ballon D’Or winner Diego Forlan to the former Coach of the Mexican National Team, Miguel “Piojo” Herrera, 26 experts and talents will bring the World Cup to life in Telemundo.
