Top News
LATIN2LATIN MARKETING + COMMUNICATIONS announces promotions
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.
Sandra Smester named EVP Programming & Content Development at NBCUniversal Telemundo
NBCUniversal Telemundo Enterprises announced the appointment of Sandra Smester as Executive Vice President, Programming and Content Development. In this newly created role, Smester joins the company to oversee the development and execution of programming for the network, beginning in August.
Marketing facing “worst-ever” talent crisis
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, MediaSense.
PROCUREMENT still a thorny issue for Marketers & Agencies [REPORT]
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA.
The Converging Worlds of Content + Commerce reveals the exciting potential of brand-funded entertainment, and how this format creates commerce momentum for brands [REPORT]
MAGNA Media Trials, in collaboration with Amazon Ads and Mediabrands Content Studio, recently revealed a new study examining the strong potential of brand-funded entertainment. The Converging Worlds of Content + Commerce explores the emerging realm of brand-funded entertainment, and how this unique format can work in sync with various shopping options to optimize the consumer shopping experience.
Something’s coming: How US companies can build resilience, survive a downturn, and thrive in the next cycle
The signs are unmistakable: despite the contraction of GDP at an annual rate of 1.6 percent in the first quarter of 2022, the US economy has been running hot—very hot. Inflation is the highest it has been since the 1970s. The labor market has climbed out of its pandemic hole and is almost as tight as it’s ever been; there are nearly twice as many listed job openings as unemployed people. Prices for gasoline, diesel, and natural gas have doubled or more since 2020. Ocean-shipping costs are up nearly fivefold, trucking costs by 30 percent.
Karina Cerda promoted to EVP of Global Marketing at Entravision
Entravision announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.
Occupation, Earnings, and Job Characteristics [REPORT]
Work is a critical component of our lives and provides a way to obtain material and nonmonetary benefits like employer-provided health insurance. Scholars suggest that our identities are also tied to the notion of “what we do”, and that who we are is determined partly by our occupational identity.
Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains
Roughly one-in-five workers say they are very or somewhat likely to look for a new job in the next six months, but only about a third of these workers think it would be easy to find one
Chispa names Sensis as PR Agency of Record
Chispa, a dating app designed for Hispanic singles in the United States, has named Sensis as its new PR agency of record, leading both earned media and public relations.
