Top News
Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
Earlier this month, Major League Baseball (MLB) announced it would move its 2021 All-Star Game out of Atlanta in protest of Georgia’s new restrictive voting laws. And MLB wasn’t the only organization to react to the new legislation. Atlanta-based brands Coca-Cola and Delta—both heavy sports sponsors—also came out in opposition.
2021’s Most Diverse Cities in the U.S.
America is undergoing an extreme makeover, thanks to rapid demographic diversification.
RBR+TVBR InFOCUS Podcast: Jesus Salas [PODCAST]
In this exclusive conversation, SBS EVP/Programming Jesus Salas shares how the company’s radio stations gained audience across the COVID-19 pandemic and has kept it, while also giving a preview as to what else SBS has in store for the rest of the year in this episode of the RBR+TVBR InFOCUS Podcast.
Telemundo Deportes gears up for Olympic Coverage
Telemundo Deportes, gears up to present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming.
Global Consumer Confidence Hits Record High
Global consumer confidence soared to record heights in the first quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as vaccination campaigns broadened, travel restrictions loosened, and governments and central banks continued to provide economic stimulus.
The Portability of Culture: Technology & Segmentation [PODCAST]
Latino consumers continue to outpace the general market in technology use. This trend is driven primarily by the youth of this demographic. Nearly six in ten Hispanics are Millennials or younger, and Gen Z is the first majority-minority generation. These generations are digital natives and thrive on the mobile experience, which impacts how they interact with e-commerce, social media, and entertainment.
Radio: Live On Air and Everywhere from NPR and Edison Research
NPR and Edison Research released the findings of their first-ever study of its kind on radio — which identifies six segments of radio listeners, their listening behaviors and their attitudes towards advertising.
Branded Integrations Come of Age in a Streaming World [REPORT]
Branded integrations in subscription video on-demand (SVOD) programming don’t just provide brand exposure in an ad-free environment.
The New Crisis of Trust In CTV
As connected TV grows popular with consumers, it’s catching the eye of fraudsters too
Bring Business Etiquette Back ….. PLEASE!
An email is sent with no response, a phone call is not returned, a collaboration ends with no explanation. Productivity in business can be measured in various shapes and sizes, but nothing can bring the spirit of a venture to a halt like these nagging aspects of simple communication. By Buzz Knight
